Thursday, October 30, 2008

Nov. 12 TELESEMINAR ~ Hosted by the Education SIG

Presented by the GFW PRSA Education SIG


What the CEO May Not Know About the Media (And What You Can Do About It)
Learn to Incorporate the CEO in Corporate Communications Strategy

WHEN: Wednesday, Nov. 12
TIME: 2-3 p.m.


Chief executive officers are losing the battle for how the public perceives them and the companies they lead. Beyond lost revenue, the failure to communicate and create a positive perception about a company’s mission and values can hurt its share price and create a welcome environment for activist shareholder groups, hedge funds and private equity firms to attempt to force out CEOs and shake up boards. Veteran business journalist and editor William J. Holstein draws on decades of working with chief executives and large corporations to explain how public relations counselors and their CEOs can enhance companies’ communications skills, strengthen ties to the press and manage those relationships effectively over the long term.

You will learn to:

* Use the CEO to capture relationships with journalists you might not otherwise be able to meet.
* Incorporate communications into corporate strategy from board members and the CEO on down
* Get on the offensive and shape the message to prevent the emergence of broad coalitions
* Embrace the explosion of blogs, search engines and social Web sites


William J. Holstein is an award-winning editor, author and journalist on subjects affecting CEOs and boards of directors, particularly innovation, competitiveness, governance and global business issues. He is the former editor-in-chief of Chief Executive and Directorship magazines, and is currently a columnist for The New York Times Sunday business section. He also writes for Barron's, Corporate Board Member, Dealmaker, and Strategy+Business. His “Armchair MBA” column appears biweekly on

WHERE: Fort Worth ISD Professional Development Center (PDC)

3150 McCart Avenue - ROOM 141

Fort Worth, Texas 76110

The PDC is located near the intersection of Berry and McCart about two blocks from TCU.

FOR WHOM: GFW PRSA Members and non-members are welcomed to attend.

PRICE: $5 members, $10 for non-members. Pay at the door. (Cash or check payable to "GFW PRSA.")

Complimentary soft drinks and cookies will be provided.


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