Monday, June 13, 2011

#Fail: Social Media #PR Disasters - recap

(Cross-posted from the Next Communications blog)

Thanks to Stephanie Scott and Corey Lark for sharing their 10 Lessons from Social Media PR Disasters for the June Ft. Worth PRSA luncheon: (Get their presentation slide deck.)
  1. You are not in a vacuum
  2. Err on the side of caution; Respond swiftly
  3. Be prudent; Accept responsibility
  4. Update your tactics
  5. Context matters
  6. If you apologize, mean it
  7. Mocking your customers = bad
  8. Be transparent
  9. Manage your social media presence (or someone may manage it for you)
  10. Sometimes you are the problem
Below is a recap built on Storify from last week's Fort Worth PRSA luncheon. Aside: This was the first time for me to use Storify. (Way cool tool.)