tag:blogger.com,1999:blog-92133381371371121462024-02-07T01:58:28.746-06:00Fort Worth PRSApublic relations conversations, thoughts, and diversionsFort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.comBlogger155125tag:blogger.com,1999:blog-9213338137137112146.post-69675098899043573542013-01-09T09:00:00.000-06:002013-01-09T09:00:02.177-06:00Setting Professional Development Goals in 2013<em>PRESIDENT’S COLUMN - Chris Smith, Greater Fort Worth PRSA</em><br />
If you aren’t constantly learning something new, you can lose your competitive advantage rather quickly in our fast-paced profession. So even if you don’t make New Year’s resolutions, you might consider at least setting some professional development goals in 2013.<br />
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Luckily, PRSA makes that easy. Each month except July, our <a href="http://fortworthprsa.org/new-and-events-prsa-fort-worth/">Greater Fort Worth Chapter</a> offers a luncheon program on a timely topic, including two half-day professional workshops planned this year. Already an expert on that topic? Go anyway. Members say they often get valuable tips simply from sharing a conversation at the table.<br />
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Can’t make a midday program? Try one of our evening mixers, primarily designed for networking but also to inform.<br />
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Senior-level practitioner? Go anyway. Giving back to your profession not only offers intrinsic rewards, but some senior members suddenly out of a job have learned the hard way that networking isn’t just something you do when you’re looking for work.<br />
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Feeling on the fringe? Get involved. With numerous chapter <a href="http://fortworthprsa.org/board-of-directors-prsa-fort-worth/">committees</a>, there’s something for everyone to do. The important thing is to stay connected.<br />
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You can’t afford not to in 2013.Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-37645177382572863822013-01-08T14:09:00.000-06:002013-01-08T14:09:09.140-06:00Why Media Cover the Sandy Hook TragedyStudents from <a href="http://newtown.sandyhook.schooldesk.net/">Sandy Hook Elementary School</a> returned to school earlier this month after less than a month since Adam Lanza took the lives of 20 students and 7 adults in Newtown, Conn. Many people have asked why the media have covered the tragedy the way they have. In some cases the media has followed the debate over <a href="http://www.ctpost.com/local/article/Sandy-Hook-slaughter-rekindles-gun-debate-4120049.php">gun control</a>, while other media have followed the intimate detail of what happened on that horrible day, including a real focus on the perpetrator – <a href="http://www.registercitizen.com/articles/2012/12/14/news/doc50cbcbf5c32b2915134255.txt">Adam Lanza</a>. As I have learned over the past 15 years, the media covers what they believe is most relevant to their audience.<br />
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With a little help from a couple experts that I reached out to, I hope to help provide some perspective on why tragedies like this are covered in the way they are, though each may be covered differently. <br />
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The first story the media try to cover is perhaps too obvious, but the “Facts about the case,” is story number one according to <a href="http://www.tcu.edu/" target="_blank" title="TCU">Texas Christian University</a> Associate Professor of Strategic Communication, <a href="http://www.schiefferschool.tcu.edu/79.htm">Dr. Amiso George, APR, Fellow PRSA</a>. In this case, one of the first things that were reported was the name of the suspect and a possible motive along with the number of people believed to be injured and killed. George says the public often want to know, “Why the perpetrator committed the crime, the motive for the crime, whether he was apprehended or not. If he is dead, how that happened. If not, from the time the culprit is arrested and brought to justice is of import to the public.” <br />
<a href="http://murnahanpublicrelations.wordpress.com/2012/12/31/why-media-cover-the-sandy-hook-tragedy/5ws/#main" rel="attachment wp-att-169" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="5Ws" class="alignleft size-full wp-image-169" height="139" src="http://murnahanpublicrelations.files.wordpress.com/2012/12/5ws.jpg" width="200" /></a><br />
While putting together the stories, whether broadcast, internet or print, the media consider the <a href="http://coe.jmu.edu/LearningToolbox/5w1h.html" target="_blank" title="5 Ws">5 Ws and H</a> according to a retired Dallas / Fort Worth television news manager. The first objective is to tell the audience what has happened. She went on to say, no one person says during the daily news meetings, lets cover the killer, they ask what we know and what can we learn today, how does it relate to our local audience. <br />
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To help the local audience relate, George says the media, “Look for a similar local case for comparison.” In addition they will look to, “Interview local experts on gun control and related issues and access to mental health. Interviews with psychologists are also important as anxious parents would want to know how and when to talk to their children about the case; what <a href="http://dfw.cbslocal.com/2012/12/17/returning-to-classrooms-difficult-for-north-texas-teachers/#.UM_uvkCBfmU.facebook" target="_blank" title="KTVT - CBSDFW.com">teachers/school officials</a> can do to make the classroom and school premises a safer place for students; what churches or synagogues (especially Sunday School classes) can do to minimize children’s anxiety about such danger.” <br />
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In the minutes after the incident and the ensuing hours and days, very specific information can be difficult to come by, so the first piece of information or the most relevant will make the headlines when the deadline is hit. As I read through news comment sections and other social media, I saw a lot of concern that the media was making a lot out of Lanza’s name and perhaps making him a hero to the next killer, but according to George, she believes that the preponderance of that coverage was from the tabloid press, which uses material to sensationalize the story and draw in a larger audience.<br />
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As the law enforcement starts to issue reports, heroes and heroines are discovered, but <a href="http://www.countytimes.com/articles/2012/12/14/news/doc50cbcd68805bb971399495.txt" target="_blank" title="Newtown Mother recounts her discovery">who </a>will talk about their actions? Who will tell the story of those who lost their lives saving the children? Neighbors will be talked to? Friends, family and glory hounds will come forward and must be vetted before they can be quoted or put on air to tell their stories. <br />
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The media, by in large cover the incident without bias toward any one side, the simply try to tell a story with information that they have gathered. In some cases, the media have “only seen here” or “first reported here” when a resourceful reporter is able to break a new piece of information based on a quality interview or inquiry to a trusted source. In the end, the media are not trying to champion a cause or publicly convict a suspect. As you take in your news understand what you are reading or watching, is it tabloid – think TMZ, Access Hollywood or Extra; is it an opinion – think O’Reilly, Face the Nation or the editorial section of the newspaper; or is it a news program like the evening news or traditional newspaper.<br />
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This post first appeared on the <a href="http://murnahanpublicrelations.wordpress.com/2012/12/31/why-media-cover-the-sandy-hook-tragedy/">Murnahan Public Relations Blog</a>. <strong>Brian Murnahan</strong>, President of Murnahan Public Relations, brings more than 15 years of corporate communications experience in multiple different business sectors, including aviation, oil & gas, privacy, transportation and public policy. Murnahan specializes in media relations, crisis communications, public affairs, community / stakeholder relations, international outreach and media training.Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-42397457478114370902012-12-19T10:30:00.000-06:002012-12-19T10:30:03.638-06:00Social Responsibility – Share Words of Your Kind DeedsDuring this time of year, people often give of themselves more than they do during other parts of the year. Much the same, business needs to be human and give of itself throughout the year and during the holidays. Many businesses do so much for the community, but fail to make sure the key stakeholders know what they are up to.I have worked with some good businesses over the years and would like to highlight some of the good things that each have done.<br />
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<li>First <a aviation="aviation" career="career" expo="expo" href="http://www.dfwcareerexpo.com/" target="ʺ_blankʺ" title="ʺDFW">DFW International Airport</a>, a government entity of all things actually holds an Aviation Career Expo each year in early December to bring in upwards of 4,000 local students to learn about aviation. <a airlines="airlines" href="http://www.aa.com/" target="ʺ_blankʺ" title="ʺAmerican">American Airlines</a> hosts the group with dozens of local businesses that are in the aviation sector from <a college="college" county="county" href="http://www.tccd.edu/" target="ʺ_blankʺ" title="ʺTarrant">Tarrant County College</a> to what looks to be a flying museum of older planes that are open for inspection.</li>
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<li>If you ever get stuck at an airport, like DFW, and you need help, you should pick up that scary “white” service phone and ask that person for what you need. DFW has been known to give out diapers, formula, blankets, cots and so much more for those impacted by an unfortunate weather.</li>
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<li><a -="-" energy="energy" fort="fort" href="http://www.askchesapeake.com/barnett" target="ʺ_blankʺ" title="ʺChesapeake" worth="worth">Chesapeake Energy</a> gave thousands of bottles of water to local charities in 2011 during the 70 plus long streak of blistering heat here in Texas. Not only that, they actually loaded a case (1,700 or so bottles of water) in the back of a pickup and took it to the fire fighters working to extinguish the Parker County wildfires.</li>
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<li>Then just last week, <a helicopters="helicopters" href="http://www.epichelicopters.com/" target="ʺ_blankʺ" title="ʺEpic">Epic Helicopters</a> looking to do something to celebrate the holidays, reached out to the <a fort="fort" house="house" href="http://www.ftworthrmh.org/" mcdonald="mcdonald" of="of" target="ʺ_blankʺ" title="ʺRonald" worth="worth">Ronald McDonald House</a> to offer a holiday lights tour to one of their residents. Three weeks later 5-year-old Zachary McBride was given the sleigh ride of a life-time with his mom riding right behind him. Zachary's story as seen on <a -="-" 11="11" epic="epic" helicopters="helicopters" house="house" href="http://dfw.cbslocal.com/2012/12/05/five-year-old-leukemia-patient-takes-ride-of-a-lifetime/" mcbride="mcbride" mcdonald="mcdonald" ronald="ronald" story="story" target="ʺ_blankʺ" title="ʺKTVT" zachary="zachary">CBSDFW - 11</a>.</li>
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<script src="http://CBSDAL.images.worldnow.com/interface/js/WNVideo.js?rnd=909383;hostDomain=video.dallas.cbslocal.com;playerWidth=420;playerHeight=278;isShowIcon=true;clipId=8036996;flvUri=;partnerclipid=;adTag=News;advertisingZone=CBS.DALLAS%252Fworldnowplayer;enableAds=true;landingPage=;islandingPageoverride=false;playerType=STANDARD_EMBEDDEDscript;controlsType=fixed" type="text/javascript"></script><a href="http://video.dallas.cbslocal.com/" title=""></a>
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If your business does good things out of the goodness of its heart, then be sure that you are also telling your customers, business partners or potential clients so that they know what doing business with you is really like.While each of these examples earned mass media coverage, the outreach did not stop there. There was outreach to city councils, county judges, law enforcement, boards of directors and so much more to ensure that the good business was recognized for their good citizenship. <br />
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Originally posted on <a href="http://murnahanpublicrelations.wordpress.com/2012/12/13/social-responsibility-share-words-of-your-kind-deeds/">Murnahan Public Relations, Inc's blog</a>.<br />
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Brian Murnahan, President of <a href="http://www.murnahan.me/">Murnahan Public Relations</a>, brings more than 15 years of corporate communications experience in multiple different business sectors, including aviation, oil & gas, privacy, transportation and public policy. Murnahan specializes in media relations, crisis communications, public affairs, community / stakeholder relations, international outreach and media training.Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com1tag:blogger.com,1999:blog-9213338137137112146.post-72169859002976708712012-12-18T14:10:00.001-06:002012-12-18T14:10:33.870-06:00The Agency of the Future<em>by Margaret Ritsch, APR </em><br />
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What do the decades ahead hold for the Edelmans, Richards Groups, and other agencies of the world?<br />
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Four top agency CEOs shared their outlook at PRSA International Conference in San Francisco in October. Fred Cook, CEO and president of Golin Harris, completely overhauled his 700-employee global agency to adapt to a rapidly changing marketplace.<br />
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“As our world evolves, so do the needs of our clients,” said Cook, according to the Holmes Report from June of last year when the 55-year-old agency unveiled its restructuring plan. “Clients look to us for one: insights; two, ideas; and three, engagement,” Cook explained last week to a packed audience at the Marriott Marquis. “We’ve reorganized the entire company around that.”<br />
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Golin Harris abolished the traditional agency hierarchy and replaced it with four communities of specialists: Connectors, Creators, Catalysts, and Strategists, he said. Connectors handle traditional and media engagement; creators create; catalysts lead accounts; strategists plan, conduct research, forward big ideas. The agency of the future will have a much broader suite of services and new skill sets are needed, he said.<br />
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Colleges and universities are turning out thousands of generalists every year and there are not enough jobs for them, said Rob Flaherty, APR, Ketchum’s CEO and president. He encourages students to specialize in an area such as research, media relations, video, digital or writing. His agency no longer hires generalists, but instead looks for new college graduates who already have specialized skills.<br />
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At Ketchum, new jobs and titles reflect the rapidly changing needs to the marketplace. Community and conversation manager is one example. “Storyteller” is another, he said.<br />
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Flaherty said the availability of so much consumer data augurs a sea change in how the agency advises its clients. “Big data allows us to market to the individual,” he said. “There are a huge wave of new jobs at Ketchum around this.” The employee of the future, Flaherty said at the conference, “understands the power of data, is a connector, digitally nimble, and believes in the power of community.”<br />
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One way the agency is tapping the boundless creativity of digital natives is Ketchum’s new crowd-sourcing idea site, MindFire. Originally envisioned as a tool to solicit creative ideas from college students for Ketchum’s clients, Mindfire has now become a talent recruitment site, he said.<br />
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Hill & Knowlton’s Jack Martin said his agency is investing heavily in research and digital. Measurement is very important – one of the most critical things in the business, he said.<br />
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The client of the future will unleash the power of big data, desire transparency, appreciate smart risk-taking, and be willing to turn over its brand to the community, Flaherty asserted.<br />
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The good news for our students is that public relations is one of the top 10 careers with a future, Flaherty said. “The most valuable media in the world is something you can’t buy: earned conversation, word-of-mouth, face-to-face,” he said.<br />
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Margaret Ritsch, APR is director of <a href="http://www.tcuroxo.com/">Roxo</a>, TCU’s new student-driven agency for strategic communication. Formerly director of public relations at the Balcom Agency, then owner of her own firm, Perception, Ritsch joined the TCU faculty in January 2012. She and five Roxo interns traveled to San Francisco for the PRSA and PRSSA annual conferences.Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com2tag:blogger.com,1999:blog-9213338137137112146.post-8062372679427930642012-11-16T16:13:00.000-06:002012-11-16T16:13:06.517-06:00PR lessons from 'Kate' and Tarrant Area Food Bank's hunger campaign<br />
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The billboard asks a compelling question: <b>What does hunger feel like? <a href="http://justaskkate.org/" target="_blank">JustAskKate.org</a></b><a href="http://justaskkate.org/" target="_blank"> </a><br />
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It strikes me that putting a (cartoon) face to hunger with a compelling narrative is a creative way to generate curiosity and hopefully leads to awareness, donations, volunteers, etc. The video component is simple but effective:<br />
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I reached out to Andrea Helms, Director of Communications for the <a href="http://www.tafb.org/" target="_blank">Tarrant Area Food Bank</a> and a Ft. Worth PRSA member for some insight into the campaign. I'm so thankful that she was wiling to share since I believe there are some interesting lessons and processes from this effort for PR and communication professionals:<br />
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<b>Why did TAFB implement the 'Kate' concept campaign? </b><br />
<a href="http://www.akroncantonfoodbank.org/" target="_blank">Akron Canton Regional Food Bank</a> in Ohio shared the Kate video concept with the Feeding America network of regional food banks, to which Tarrant Area Food Bank (TAFB) belongs. TAFB decided to customize this video for the organization not only because of the impact of Kate’s message, but to also join in creating a sense of unity across the network.<br />
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<b>What are some of the strategic objectives you hope to achieve?</b><br />
<u>AWARENESS.</u> We would like Kate’s message to be shared all over our community, through our Partner Agencies, donors and volunteers, and the general public. As part of our annual awareness initiative, we hope the community learns that hunger and food insecurity exist right here in our own neighborhood and we, together, can do something about it.<br />
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Through various print ads, billboards, and social media, we seek to increase awareness about hunger and direct people to the Kate video. We hope the Kate video and her message goes viral. The more that people share the video with their networks, the bigger the awareness of hunger we can create within our community. The video not only educates the public about the face of hunger--for example, Kate could be your next door neighbor, a co-worker or friend--but it also educates them about Tarrant Area Food Bank’s role in fighting local hunger.<br />
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<b>When did it start and how long will the campaign run? </b><br />
The campaign started mid-October and will run through December. We will do another flight of the campaign in the Spring of 2013. The Kate video will remain active on our website and on justaskkate.org and through social media when the campaign is not active.<br />
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<b>How would you say your version of the campaign differs from the original version?</b><br />
We are the first <a href="http://feedingamerica.org/" target="_blank">Feeding America</a> food bank to launch a traditional marketing campaign around the video. Up until now, the Kate video has been used as a tool in food banks for educating volunteers and donors and has been used through social media and word of mouth.<br />
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<b>What communication channels are you using to share Kate? </b><br />
<a href="https://www.facebook.com/photo.php?fbid=10151331254912868&set=a.193941682867.159979.99930512867&type=1" target="_blank">Facebook</a> and <a href="https://twitter.com/TAFoodBank/status/264744168310599680" target="_blank">Twitter</a> posts, Facebook ads, billboards, print ads in the Fort Worth Star-Telegram and Fort Worth Business Press, the Just Ask Kate web page, the TAFB website, YouTube, e-blasts, email signatures, volunteer training and exclusive showings at TAFB related events.<br />
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We also have several collateral pieces our staff use for various audiences, such as children’s activities and giveaways, including Kate as a fan with suggestions on the backside for taking action to build awareness about hunger. Our life-sized Kate cut-out is being used for photo opportunities with key people in our community for posting on social media.<br />
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<b>How will you determine the success of this campaign?</b><br />
Because this is an awareness campaign, we are most interested in how viral the campaign becomes. The more video views, shares and likes we get from the Kate video, the more we know the word is being spread around our community. We have been using Facebook and Google analytics to track where our viewers are coming from and what actions they are taking after they view the video, such as visiting our website or liking our Facebook page.<br />
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What do you think? Is this a compelling campaign to help generate awareness for the food bank's fight against local hunger? As always, the comments are yours.<br />
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<i>The post is from the <a href="http://nextcommunications.blogspot.com/2012/11/pr-lessons-from-kate-and-tarrant-area.html">Next Communications blog</a>.</i>Anonymoushttp://www.blogger.com/profile/15504735292652768245noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-83722854841458093722012-11-02T10:05:00.001-05:002012-11-02T10:05:49.994-05:00PRSA Assembly Highlights 2012 #prsaicon<b>PRSA Assembly Highlights 2012 </b><br />
Submitted by Andra Bennett House, APR<br />
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<b>National Board </b><br />
Even though the <a href="http://www.prsasw.org/">PRSA Southwest District</a> does not have a district rep on the board (because no one ran), Blake Lewis, APR of Dallas was elected as National Treasurer. Blake will be an excellent “go-to” person for our district, if the need arises. <br />
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<b>PRServing America </b><a href="http://www.prsa.org/Network/PRServingAmerica/">PRServing America</a> is a competition for the best pro-bono community service project by a chapter. PRSSA can participate as well. For 1st place, the prize is $2,500 and the prize amounts go down from there. Our Chapter could think about a pro bono project that would be a possible submission for this recognition and reward. <br />
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<b>Advocacy </b><br />
<a href="http://www.prsa.org/Advocacy/">PRSA</a> submitted an <a href="http://www.rollcall.com/issues/57_110/gerard-corbett-dont-kill-public-relations-messenger-213118-1.html?pos=oopih">op-ed to Roll Call</a> re: Senate inquiry into federal agencies and contractors payments to PR firms.<br />
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PRSA advocated on behalf of PR pros being able to <a href="http://media.prsa.org/article_display.cfm?article_id=2582">edit Wikipedia</a> for clients. The owner of Wikipedia apparently was against this. The name of the Facebook group <a href="http://en.wikipedia.org/wiki/Corporate_Representatives_for_Ethical_Wikipedia_Engagement">in favor of it is called</a> <a href="https://www.facebook.com/groups/crewe.group/">Corporate Representatives for Ethical Wiki Engagement</a> (CREWE). <br />
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<a href="http://media.prsa.org/news+releases/prsa-in-the-news/">Get more PRSA advocacy news</a>.<br />
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<b>Business Case of PR </b><br />
<a href="http://www.prsa.org/Intelligence/BusinessCase/">PRSA</a> wrote Forbes op-ed for business schools including reputation management in MBA programs. (<a href="http://www.prsa.org/Intelligence/BusinessCase/MBAInitiative/">MBA Initiative</a>)<br />
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<a href="http://www.commpred.org/">Commission on Public Relations Education</a> gave a lengthy presentation on the disparity of what colleges require for PR degrees. <br />
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<b>Membership </b><br />
Currently PRSA National has 21,378 members. This is down from 2008 highs, but steadily climbing back up.<br />
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Free <a href="http://www.prsa.org/JoinUs/Value/">webinars</a> this year – 63 have been offered, with 6,500 participants, exponentially up from any previous time. <br />
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Chapter resources – document sharing platform is being developed for online. No more chapters keeping stuff in shoeboxes! <br />
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Next year, ALL Members will be able to pay dues quarterly for a $15 processing fee. This will be optional for chapters to allow members to do this or not. It may allow more members to join, but could affect chapter cash flow. <br />
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<i>Issues & Trends</i> emails have been upgraded to be more user friendly and quickly read. <br />
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Priorities for 2013 are Ethics, Diversity, Advocacy and the Brand: One PRSA. <br />
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<b>Unconference </b><br />
Value of Districts – upshot of discussion was that National should look at possibly re-drawing the Districts into smaller territories, separating it from board representation, or subsidizing districts to help pay for regional conferences. There are members who do not belong to Chapters, yet chapters fund the Districts, so some members are benefiting without contributing.<br />
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Member Benefits – Districts could help aggregate benefit information for the Districts and provide it in a canned fashion for the chapters for newsletters, luncheon announcements, etc. Districts could help pen op-eds and localize the advocacy efforts of National for chapters to submit to their local publications. <br />
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Many topics discussed and videotaped – National to condense and make available soon. <br />
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<b>Town Hall </b><br />
Many delegates expressed concern that the Assembly did not vote on anything except the board slate. We listened to reports and gave feedback, but some did not feel the expense of the travel was worth being there in person, and did not feel the Assembly “accomplished” much.<br />
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I predict if there is no “beefy” agenda next year, and only voting on board nominees, many chapters will send proxies vs. delegates unless they are staying for the conference.<br />
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<i>Thank you to Andra Bennett House, APR and Holly Ellman for representing the Greater Ft. Worth Chapter of PRSA as delegates to the Assembly during the 2012 PRSA International Conference.</i></div>
Anonymoushttp://www.blogger.com/profile/15504735292652768245noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-25388257986036319972012-08-17T13:09:00.003-05:002012-08-17T13:09:34.752-05:00JPS Health Network: A Changing Vision and Communication Lessons<div class="separator" style="clear: both; text-align: center;">
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The best way to tour a hospital and check out its fluorescent lighting is from a standing position, not while lying on your back. At least that's what we were told by <a href="http://www.jpshealthnet.org/">JPS Health Network</a> President and CEO, Robert Earley.<br />
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For the record, he's right.<br />
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<tr><td style="text-align: center;"><a href="http://www.jpshealthnet.org/ExecutiveStaff.aspx" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPcS75TY4UVBGi0rdrtf0BjOxWElMu01J3cnSwo3fBxp4oyCt3u50vRdJReQGtdogmz1V_ajdGJoskRo2iwa8vYPMThRTQ8ZXxi_SJY1eM6H1ywveyGNsa_Lsff7tMne3sRWMoqarjSLQ/s1600/RobertEarley.jpg" /></a></td></tr>
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Robert Earley, </div>
<div style="text-align: center;">
JPS Health Network<br />
President and CEO</div>
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Recently, the Ft. Worth Chapter of PRSA took its monthly lunch program on the road and got an "unfiltered view tour" [his words] of Tarrant County's public hospital with Mr. Robert Earley. This tour was our chance to hear from this local leader who is using a strategic communication and community outreach campaign to help change hearts and minds about the Tarrant County Hospital District.</div>
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"We're in the life and death business," said Earley of the work JPS does for what last year was over 1 million people. "We hope it's more <i>life</i>." </div>
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As the county's public hospital, JPS gets a bit of bad rap. There's a misconception that since it's funded by tax dollars, people tend to think the care would be sub-par and that there's no need to provide additional resources through private funding. To be clear, his pre-tour talk did not come across to me like a fundraising effort. Instead, he just pointed out parallels to other publicly funded institutions getting additional resources from benefactors to programs they support. (<i>cough</i> - college football coaches salaries - <i>cough</i>) Funding challenges are typical for public institutions and there were many of those challenges he inherited.</div>
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As for the care, he explains that he wants a cultural shift. They had previously been operating in a realm of mediocrity. "We're not there yet," he said. Earley recognized, "while the care was good, [they] weren't treating people right." So he made some changes and expected more.</div>
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He wants JPS to be a place where best-practices in healthcare are created and then followed by others. Earley expects more from his 4,500 employees: "When people walk in the front door, <i>everybody</i> gets respect."<br />
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When they hire, he says they take a "360° approach." They want people with the right skill-set <b>and</b> heart.
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Robert Earley has <b>Three Rules for the JPS Health Network staff</b>:</div>
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<ol>
<li><b>Own It.</b> He wants staff to be proud of where they work. When they hear about the good, it's ok to share that they work for JPS. When there are challenges, it's still ok to share that they work for JPS.</li>
<li><b>Seek Joy</b>. He wants employees to smile. Ideally, he hopes they have reasons to smile throughout the day. Healthcare can make for a stressful environment, providing clear direction and positivity can go a long way. </li>
<li><b>Don't Be A Jerk!</b> Earley is on a personal campaign to against "jerkdom." He cites examples in our society where we seem to raise up jerks and jerk-like behavior ahead of being simply good people.</li>
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"We are trying to be a transparent organization." Earley is using what I consider to be a smart community relations tactic with on-site tours. One example of this unfiltered view was that we were encouraged to ask any question along the way; anything was fair game. He's proud of JPS being the <a href="http://en.wikipedia.org/wiki/Trauma_center#Level_I">Level 1 Trauma Center</a> for Tarrant County. We saw operating rooms, including two that stay staffed, stocked, and ready 24-hours a day, seven days a week. Honestly, it's highly impressive.</div>
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Here are some additional public relations take-aways from Robert Earley and the JPS tour:<br />
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<ul>
<li>The JPS team observe other healthcare systems going through challenges and then they look internally to see if they have the same issue(s).</li>
<li>They want to establish a network by which they can communicate directly with stakeholders and not be reliant on traditional media methods.</li>
<li>The quality and safety standards as an organization are constantly in need improvement.</li>
<li>Training is top-notch: A JPS nurse receive approximately $64,000 in training. (Trauma nurses get double that amount!) The problem they have is talent retention. Nurse get well-trained, work a while then split. Earley said they have about a 20% turnover rate, which is way too high. (I wouldn't be surprised if JPS starts an aggressive campaign to keep their talent.)</li>
<li>Earley instituted a chair policy in the hospital. A folding chair hangs behind the door of the hospital rooms and doctors are required to remove the chair and set it next to patients so that they can be at eye-level with them to talk.</li>
<li>There are so many electronic and networked aspects of healthcare in general and especially within the hospital, but not much in their communication. Yet.</li>
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During the Q&A period, someone asked how do they tell the JPS story. Earley responded with a smile, "we hired J.R. Labbe."<br />
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Jill "J.R." Labbe is the former editorial director for the <a href="http://www.star-telegram.com/">Ft. Worth Star-Telegram</a>. I think this is an intriguing move for JPS and for Labbe. I'm interested to see how she can bring her skills to the other side of the news for storytelling and work from within the organization. She expressed <a href="http://www.star-telegram.com/2012/07/28/4133980/moving-on-still-making-a-difference.html">some parting words in the newspaper</a> about her new role:<br />
<blockquote class="tr_bq">
While my responsibilities as vice president of communications and community affairs at JPS will differ greatly from what I've been doing the past 20 years -- and the irony of going from inflicting pain on government employees to being a government employee is not lost -- my love for this community and the people who call it home will not.</blockquote>
Wise move, JPS.<br />
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Robert Earley concluded by letting attendees know that others are welcome. They'd appreciate more people coming to JPS and seeing first-hand what's happening and how things are changing for the better. There's work to be done and it's wonderful to see organizational communications and community relations take starring roles in the process for this organization.<br />
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<i>This is cross-posted from the <a href="http://nextcommunications.blogspot.com/2012/08/jps-health-network-changing-vision-and.html">Next Communications blog</a> by <a href="http://twitter.com/vedo">Richie Escovedo</a>, Fort Worth PRSA 2012 VP of Programs.</i></div>
Anonymoushttp://www.blogger.com/profile/15504735292652768245noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-45387508878386121212012-06-19T13:16:00.001-05:002012-06-19T13:16:27.203-05:00'From the Everyday to the Bad Day' with Kristie Aylett, APRHave I mentioned how much I dig <a href="http://storify.com/vedo">Storify</a>? In addition to being super-easy to use (drag-n-drop), it's a great tool for capturing tweets, pics, posts, slide decks, videos, links and more on a topic, event, news item or anything really if you are creative. I recommend PR pros experiment with Storify.<br />
<br />
Enough with the unpaid praise for Storify. Here's the <a href="http://storify.com/vedo/from-the-everyday-to-the-bad-day-taking-your-commu">latest from the June 2012 Ft. Worth PRSA lunch program with Kristie Aylett, APR</a>.<br />
<script src="http://storify.com/vedo/from-the-everyday-to-the-bad-day-taking-your-commu.js">
</script><noscript>[&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://storify.com/vedo/from-the-everyday-to-the-bad-day-taking-your-commu" target="_blank"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story "'From the Everyday to the Bad Day' with Kristie Aylett, APR" on Storify&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;]&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;'From the Everyday to the Bad Day' with Kristie Aylett, APR&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h1&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;From the June 2012 Ft. Worth PRSA program with Kristie Aylett, APR - Any day can become a bad day with the next phone call or email. How an organization manages everyday public relations forms the foundation to its crisis communications response.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Storified by Richie Escovedo &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;middot; Fri, Jun 15 2012 19:15:36&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;The Fort Worth PRSA June 2012 speaker was Kristie Aylett, APR, a PR consultant who has been on the front lines after a mass casualty incident, a few natural disasters and more than enough “bad days.” She shared simple ideas on ways to develop a more strategic approach to sharing the stories of your organizations and being ready when disaster strikes. The following are some the best tweets and thoughts shared...&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Happy to have @KristK back in Ft. Worth &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; speaking today at the @fortworthprsa luncheon. She's a super-smart #PR pro #fwprsa #prsaRichie Escovedo&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;@kristk from KARD Group is here speaking on crisis comm! #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Lots of familiar faces at the @fortworthPRSA meeting today. #fwprsaMegan Force&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;span style="font-weight: bold;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Steps to Take Now to Communicate More Effectively In a Crisis&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; from Kristie Aylett, APR, The KARD Group PR/Marketing&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;KARD Group PRComprehensive communications support from an award-winning PR professional based in Mississippi.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;PR people aren't scared of bad things happening, they're scared of making them worse&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;- @KristK #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Listen, Monitor&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Automate monitoring with Google News Alerts, RSS feeds&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Add new alerts for situational terms&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Listen every day! Automate google alerts, solicit feesback, adjust alerts for &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;bad days&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot; #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Listen by automating your reports using Google Alerts, RSS feeds. @fortworthPRSA #PR #CrisiscommunicationsShannon L.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Maintain Information&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Keep internal, external and media contact lists updated and accessible&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Prepare as if least experienced staff will be first to respond&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Public relations is far beyond the press release... maintain contact lists... have fact sheets available @fortworthPRSA luncheon #PRSAShannon L.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Maintain information; beyond media contacts like fact sheets &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;PR is far beyond press releases.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot; - @kristk #fwprsaRichie Escovedo&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Reporters always need content, so have it ready for them. Update your fact sheet regularly #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Train your new hires on your crisis comm procedures! #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Develop Communications Channels&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Develop online newsroom, blog&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Have pre‐designed website templates, releases ready to customize&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Be prepared to do without any and all technology (Electricity, landlines, internet, mobile phones)&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Develop you channels. Always know your media even if you don't interact with them on a regular basis. #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Have back-up emergency info. Don't rely on electronic copies. #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Also know where to post things if SM is down. No internet? Make sure that's not a problem #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Streamline your processes #crisismanagement @fortworthprsaKaia Naftel&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Clarify responsibilities. Specific tasks becomes a priority, general tasks become forgotten #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Great reminder, before crisis/bad PR day: Simplify your approval process for messaging &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; clarify responsibilities. @kristk #fwprsaRichie Escovedo&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;If you don't have a social media profile, someone will create them for you #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Develop *your* channels: know your media, use your newsroom/blog, pre-designed pages &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp; designated conf phone lines. etc. - @kristk #fwprsaRichie Escovedo&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Establish Relationships&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/h2&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Network with community partners (Hospitals, public safety, social service, vendors, suppliers, etc.)&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;- Provide ways for public to become involved&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Build Relationships. Network with community partners every day #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Your PR colleagues can help you! Network with your @PRSA colleagues and build trust #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Help from your PR Network - Kristie Aylett, APRvedovids&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Simple things to make routine: Listen, Maintain info, Streamline your processes, Develop your channels, Build relationships #fwprsaEmily Suied&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Kristie closed with this final thought that really brought the concepts home: &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;span style="font-weight: bold;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;You enter a crisis with the resources, relationships and respect you have before.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;http://yfrog.com/khqsyhij via @kristk #fwprsa #PR You enter a crisis with the resources, relationships and respect you have before.Richie Escovedo&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Great crisis communication presentation by @KristK at the @fortworthPRSA lunch. Very informative! #fwprsa #prShannon L.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Special thank you to Kristie Aylett, APR (@kristk) for sharing her insights with the chapter.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Kristie Aylett, APR (@KristK) on TwitterSign up for Twitter to follow Kristie Aylett, APR (@KristK). I&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;#39;m a PR consultant, APR, Tulane instructor who is loving life on Miss...&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Kristie Aylett, APR BiographyA talented and dedicated public relations professional, Kristie Aylett, APR, has 20 years of experience helping organizations communica...&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/div&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</noscript>Anonymoushttp://www.blogger.com/profile/15504735292652768245noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-87331816033411401412012-06-02T13:39:00.000-05:002012-06-02T13:39:38.625-05:00“Best of Show” at first PRSA Worthy Awards gala goes to Catholic Charities’ “Money School” campaign<style>
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<i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 13.0pt;">City Council member Joel Burns
honored as “Communicator of the Year</span></b></i></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; tab-stops: 297.0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";"></span></b><span style="font-family: "Times New Roman";">The first-ever Worthy Awards were announced Thursday May 31 at an inaugural awards gala
held at Marquis on Magnolia in Fort Worth. The Best of Show went to Sandra Brodnicki,
APR and Gigi Westerman, APR for a campaign they developed for Catholic Charities’
financial education program, rebranded “Money School.”</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman";">Judged
by the Central Michigan Chapter of PRSA, the new annual competition bestowed 12
Worthy Awards, eight Awards of Excellence and 10 Awards of Achievement.<span style="mso-spacerun: yes;"> </span>A separate academic category recognized
the contributions of faculty at TCU and UT-Arlington to the public relations
profession. The Greater Fort Worth Chapter of PRSA (Public Relations Society of
America) established the Worthy Awards this past year to honor excellence in
the strategic communications field in the region.</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman";">The
chapter recognized City Council member Joel Burns as Communicator of the Year for
“</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">his
willingness to expose his personal story and become a national spokesperson for
victims of bullying,” said Bob Ray Sanders, a Star-Telegram columnist who
announced the awards. </span><span style="font-family: "Times New Roman";">The chapter
established the Communicator of the Year award to honor a public figure who
exemplifies the principles of honest, transparent communication and effective
relationship-building for the common good. </span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman";">The
highest-level Worthy Awards went to: </span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoListParagraph" style="line-height: 150%; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";">Balcom Agency</span></b><span style="font-family: "Times New Roman";"> for its social media for Justin Boots and
for the agency’s digital newsletter; </span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Bill Lawrence, Lawrence and Associates</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">, for publicity for “The Cowgirl Who Became a Justice: Sandra
Day O’Connor,” an exhibit at the Cowgirl Museum and Hall of Fame;</span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Chris Smith, Smith Communications</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for an op-ed published in the Houston Chronicle about a
proposed coal plant, written for several environmental groups;</span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Concussion</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
its approach to launching Enchanted Rock Vodka in the highly competitive, “Texas-made”
adult beverage industry;</span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Fort Worth ISD</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a video shown by Superintendent Walter Dansby to business leaders about
renovations and schools funded by a </span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Arial; mso-bidi-font-size: 9.0pt;">$593.6 million bond program;</span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"></span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Fort Worth Museum of Science and History</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for the opening of a new exhibit, the 9/11 Tribute: Tenth Anniversary;</span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Gigi Westerman, APR and Sandra Brodnicki, APR</span></b><span style="color: red; font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> </span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">for their integrated
campaign for Catholic Charities Fort Worth to rebrand and promote a financial
education program for low-income families. </span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 10.5pt;"></span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">GCG Marketing</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a campaign for Rahr Brewery after the roof collapsed and production was shut
down in early 2010;</span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;">J.O.
Design</span></b><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for the agency’s new </span><span style="font-family: "Times New Roman";">website;</span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; mso-list: l7 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "Courier New"; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";">Margaret
Ritsch, APR</span></b><span style="font-family: "Times New Roman";">, for an executive
report for Balfour Beatty US on the</span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;"> business case for social media;</span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l10 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">The Trinity River Authority of Texas</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for a revitalized annual report and a more cost-effective
method of production and distribution;</span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l12 level1 lfo11; text-indent: -.25in;">
<span style="font-family: "Courier New"; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">TCU Vitals</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">, for a student-led campaign to educate fellow students about
the symptoms of alcohol poisoning so they can get help when needed.</span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;"></span></div>
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<span style="font-family: "Times New Roman";">Eight
<i style="mso-bidi-font-style: normal;">Awards of Excellence</i>, the second-to-highest
honor, went to:</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">The University of North Texas</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for a social media blitz; </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Cash America</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a company blog; </span></div>
<div class="MsoPlainText" style="line-height: 150%; margin-left: .5in; mso-list: l13 level1 lfo10; text-indent: -.25in;">
<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">The University of North Texas</span></b><span style="color: red; font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> </span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">for UNT Research, an annual
report; </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Lawrence and Associates</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">
for publicity for the Cowgirl Museum and Hall of Fame;</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Fort Worth ISD</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a “how-to” video in Spanish and English;</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Mansfield ISD </span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">for
its election-winning bond ;</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Concussion </span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">for a
campaign for the 2011 Main St. Fort Worth Arts Festival;</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Balcom Agency</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a campaign to launch the Justin Bent Rail brand.</span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 10.5pt;"></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Ten <i style="mso-bidi-font-style: normal;">Awards of Achievement</i> went to:</span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Cash America</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a “Cash Rap” video contest and an article called “Bringing Honor” to spotlight
employees who served in the military; </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">The University of North Texas</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for the fall 2011 issue of <i style="mso-bidi-font-style: normal;">The North Texan</i>; </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Balcom Agency</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
a 2012 calendar/annual report for LifeGift; </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Hillwood Properties</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for
the AllianceTexas Media Day;<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">J.O. Design</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for publicity
for Goodwill Industries of Fort Worth’s prom dress sale, a video about the
agency’s temporary headquarters, and a campaign to build pride for the Green
Wave at Tulane; </span></div>
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<span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Fort Worth ISD</span></b><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"> for a
promotional video for </span><span style="font-family: "Times New Roman"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Arial; mso-bidi-font-size: 9.0pt;">South
Hills High School's brand new Gold Seal Programs of Choice; </span></div>
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</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;">Concussion</span></b><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;">
for an art project designed for the “T.”</span><span style="font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman";">Judged
by faculty at Belmont University in Nashville, academic Worthy Awards went to </span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt;">Amiso M. George at TCU for the newly published<span style="color: red;"> </span></span><i><span style="color: #2b2b2b; font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 10.0pt;">Case Studies in
Crisis Communication: International Perspectives on Hits and Misses </span></i><span style="color: #2b2b2b; font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 10.0pt; mso-bidi-font-style: italic;">and her leadership for the
student-led Vitals</span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt;"> </span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;">at
TCU; and </span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt;">Julie O’Neil at TCU
</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: Arial;">for<span style="color: #0e0e0e;"> her review of white papers and books on PR research, measurement
and evaluation.</span></span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;"> </span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt;">UT-Arlington’s Department of Communication received an Award of
Achievement for coursework in which students conduct </span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 14.0pt;">research and develop strategy, tactics and
key messages<span style="color: #272727;"> for various community partners.</span></span><span style="font-family: "Times New Roman"; line-height: 150%; mso-bidi-font-size: 11.0pt;"></span></div>
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<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span><a href="" name="_GoBack"></a>###</span></div>Chris Smithhttp://www.blogger.com/profile/08014803027967635676noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-50820843391105338742012-05-04T09:13:00.002-05:002012-05-04T09:13:49.682-05:00May is all about leadership<i> by Allyson Cross, Greater Fort Worth PRSA Chapter President</i><br />
<br />
On May 31 we will host our first Worthy Awards Gala at The Marquis on Magnolia beginning at 7:00 PM. We will honor the year’s best in public relations work and leadership. Bob Ray Sanders will serve as emcee and will also present our award to the Communicator of the Year, an individual who is not in day-to-day public relations but who exemplifies communication leadership. <br />
<br />
I’m so pleased to announce that at <b>49</b> submissions we exceeded our awards entry goal. Feedback from across the country suggests that this is a fabulous response for an inaugural awards program. I hope you’re as excited as I am to see the judging results. <br />
<br />
Our <a href="http://www.cvent.com/events/may-9-gfw-prsa-luncheon-not-your-average-leadership-program/invitation-38444551616d43d88e34af39da21796c.aspx">May 9 luncheon will feature Sam Sims</a>, PRSA’s Southwest District chairman for 2012. Mr. Sims will speak to us on communications and leadership — a great topic as we honor our own local communications leaders! And speaking of leadership, kudos to Dr. Amiso George, APR, Fellow PRSA, with the launch of her new book, “Case Studies in Crisis Communication: International Perspectives on Hits and Misses.” (On April 26, Dr. George, pictured below at left, shared her thoughts during a chapter mixer on coordinating and editing her book's production with contributors across the globe.)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpnoYLYIvB-Gqqy59DbF2Q7Bn81wx-IR-oca15Iu-avPH8S5uwF-WqJurevk6KspdvB77oPLuv4oHbyAL9tfjOpS3-gJ6SOBCi9IOwqTH1quyfOml5AB5OHCSmn_vPR06cue-3rBT-NXQ/s1600/IMAG0484.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpnoYLYIvB-Gqqy59DbF2Q7Bn81wx-IR-oca15Iu-avPH8S5uwF-WqJurevk6KspdvB77oPLuv4oHbyAL9tfjOpS3-gJ6SOBCi9IOwqTH1quyfOml5AB5OHCSmn_vPR06cue-3rBT-NXQ/s400/IMAG0484.jpg" width="400" /></a></div>
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For a final note on leadership, it’s a good time to honor those in our chapter who have been designated PRSA fellows. The <a href="http://www.prsa.org/Network/Communities/CollegeOfFellows/">PRSA College of Fellows</a> is an honorary organization of more than 400 senior practitioners and educators, each of whom has left a footprint on our profession. Our local fellows are Carolyn Bobo, APR, Fellow PRSA; Mary Dulle, APR, Fellow PRSA; Dr. Amiso George, APR, Fellow PRSA; Bill Lawrence, APR, Fellow PRSA; and Dr. Doug Newsom, APR, Fellow PRSA. Special thanks to each of you for your tremendous impact on public relations. <br />
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<a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=a7b76d94-19e6-4b97-8114-90f9d5d1c797" style="border: none; float: right;" /></a></div>Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-51466574363074213162012-03-16T15:31:00.007-05:002012-03-17T09:38:46.611-05:00Worthy Award Filing Tips<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPDf4_eldpj2KRi5dvjoOUcxtJj6TD-q4EdT-G5U7pJRhBGlqD30i93R_2Z1NS_eB49-dzJh743z781wq0HT7X8-7z0UfR3ylcRjZh89ox9uP2MEbx1TCAKpOT9U-PDkbvTg55dIEd2XYd/s1600/Worthy+Awards+logo+black+RGB.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 174px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPDf4_eldpj2KRi5dvjoOUcxtJj6TD-q4EdT-G5U7pJRhBGlqD30i93R_2Z1NS_eB49-dzJh743z781wq0HT7X8-7z0UfR3ylcRjZh89ox9uP2MEbx1TCAKpOT9U-PDkbvTg55dIEd2XYd/s200/Worthy+Awards+logo+black+RGB.jpg" alt="" id="BLOGGER_PHOTO_ID_5720597016401790466" border="0" /></a><span style="font-family:arial;">By Carolyn Bobo, APR, Fellow</span><br /> <style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style=""><br /></span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><a href="http://www.worthyawards.com/awards.html">The Worthy Awards</a></span><span style=""> – a first for our chapter </span><span style="mso-fareast-Times New Roman"">– </span><span style="">are designed to provide area communications, marketing and public relations professionals with an opportunity to celebrate creativity, strategic thinking and professional ability.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Don’t be hesitant about entering. Think about your activities since 2010 (as a first-time contest, we have a broad entry time frame) and go for it. Here are some tips for preparing your entry.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">A solid entry will address these points:</span><span style="mso-fareast-Times New Roman""> </span></span> </p><p style="text-align: left; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">· What was done?<br /></span></span></p> <p style="text-align: left; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">· Why did it matter?<br /></span></span></p> <p style="text-align: left; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">· How was it measured?</span></span></p><p style="text-align: left; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Here’s how to prepare your entry.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><span style="font-weight: bold;">Carefully read the entry parameters</span>.<br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">The judges (Central Michigan chapter) will look at each required area and base their scoring on how well the four entry areas are explained. Entrants should address each required point, and thoughtfully explain their good work so that it is excruciatingly clear to judges not familiar with our area.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><span style="font-weight: bold;">Rationale (Tactics) and Research (Campaigns, Projects) </span><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Explain any type of research, and why it was used. A textbook campaign would include formal, original research, but that isn’t always feasible or necessary. Judges know this, so entrants should clearly describe what was done. For example, a brainstorming session, a review of media clips or discussions with clients may be described as secondary, qualitative research … literature review … content analysis … anectodal reports.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><span style="font-weight: bold;">Objective/Purpose (Tactics) and Planning (Campaigns, Projects) </span><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Why did you do this? Possible reasons are to increase sales, raise funds, create name recognition, affect public behavior. Describe any factors about the project/tactic that will help judges understand the purpose and the market. Note that the purpose must - absolutely must – match the outcome. Read on to the Evaluation section.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p><span style="color: rgb(0, 0, 0); font-family:arial;font-size:100%;" > </span><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><span style="font-weight: bold;">Execution (Campaigns, Projects) </span><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Explain which tactics were chosen and why. When there are several tactical options, the entrant should state, for example, that “these tactics were selected to expand the reach of our message,” identify and justify each tactic. Remember that the judges won’t know that your decisions and efforts were special unless you tell them.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p><span style=" color: rgb(0, 0, 0);font-family:arial;font-size:100%;" >If your entry states that “TV station XYZ sponsored the event,” you must explain that “TV station XYZ rarely supports activities in Fort Worth.” Or, “TV station XYZ sponsors only three events per year and we convinced the station to choose ours.”<br /><br /></span><span style=" color: rgb(0, 0, 0);font-family:arial;font-size:100%;" >Another hypothetical example: If your target market/public prefers electronic media over print, your entry should state, “Secondary research found that our target demographic prefers to receive electronic communications.” Such data may be obvious to you, but your entry narrative also must make your decision obvious to the judges.<br /><br /></span> <p style="font-family: arial; color: rgb(0, 0, 0);font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="font-family: arial; color: rgb(0, 0, 0);font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><span style="font-weight: bold;">Execution (Tactics) </span><br /></span></span></p> <p style="font-family: arial; color: rgb(0, 0, 0);font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Here’s where to explain who wrote the copy, designed a magazine, edited content, provided photos, approved the budget and negotiated with a vendor. The tactics section of The Worthy Awards is an explanation of who did what. If an unusual price or component was negotiated, say so, so the judges will understand your extra effort.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><span style="font-weight: bold;">Results (Tactics) </span><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Tactics are created to meet a specific need, and are skillfully and professionally prepared. An evaluation of effectiveness and impact, based upon defined objectives, can be simply stated. However, the results must - absolutely must – match the purpose. If the purpose was “to generate five media stories,” the result must show five (or more) media reports. If the purpose is “to raise awareness,” the results must show a measurable increase in awareness.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p><span style="color: rgb(0, 0, 0); font-family:arial;font-size:100%;" ><span style="font-weight: bold; ">Evaluation (Campaigns, Projects) </span></span> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Explain how the targeted market, public or audience responded and how you learned about its response. This is the time to include quantitative data and analysis. Such measures may be a replication of preliminary research or measures of other activities. For example, measures can be election results, a sales increase, ROI, donor or donation increase, or the number of participants/responses that <a name="_GoBack"></a>exceeded expectations. Include as much measurable and anecdotal response as possible, and describe future plans. If comprehensive research was not needed, say so. For example, “More than 5,000 people in our target public responded to the activity. We expected only 3,000, so we did not repeat our preliminary research to measure interest in the topic. However, we will analyze the experience of these respondents to plan future campaigns related to this issue.”</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span><span style="mso-fareast-Times New Roman""> </span> </span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="">Good luck to everyone. See you at the May 31 awards presentation.</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p><span style="color: rgb(0, 0, 0); font-family:arial;font-size:100%;" > </span><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">(Don’t forget to submit nominations for <a href="http://www.worthyawards.com/nominate.php">Communicator of the Year</a>.</span><span style=""> There is no fee.)</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""> </span></span></p> <p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style=""><span style="font-style: italic;">Please feel free to contact us if you have questions or would like more information</span>:</span></span></p><p style="color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman""><br /></span></span></p><span style="color: rgb(0, 0, 0); font-family:arial;font-size:100%;" >The Worthy Awards Committee</span> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Michelle Clark<</span><a href="mailto:clarkma@trinityra.org"><span style="mso-fareast-Times New Roman"">mailto:clarkm@trinityra.org</span></a><span style="mso-fareast-Times New Roman"">>, Trinity River Authority of Texas</span></span></p> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Margaret Ritsch<</span><a href="mailto:m.c.ritsch@tcu.edu"><span style="mso-fareast-Times New Roman"">mailto:m.c.ritsch@tcu.edu</span></a><span style="mso-fareast-Times New Roman"">>, APR, TCU</span></span></p> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Carolyn Bobo<</span><a href="mailto:cgbobo6311@att.net"><span style="mso-fareast-Times New Roman"">mailto:cgbobo6311@att.net</span></a><span style="mso-fareast-Times New Roman"">>, APR, Fellow PRSA, University Relations, UNT</span></span></p> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Allyson Cross<</span><a href="mailto:cross@gcgadvertising.com"><span style="mso-fareast-Times New Roman"">mailto:cross@gcgadvertising.com</span></a><span style="mso-fareast-Times New Roman"">>, president, Greater Fort Worth PRSA</span></span></p> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Liz Heck<</span><a href="mailto:liz@jodesign.com"><span style="mso-fareast-Times New Roman"">mailto:liz@jodesign.com</span></a><span style="mso-fareast-Times New Roman"">>, JO Design, Marketing, Public Relations</span></span></p> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Megan Murphey<</span><a href="mailto:murphey@gcgmarketing.com"><span style="mso-fareast-Times New Roman"">mailto:murphey@gcgmarketing.com</span></a><span style="mso-fareast-Times New Roman"">>, GCG Marketing</span></span></p> <p style="font-style: italic; color: rgb(0, 0, 0); font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:100%;"><span style="mso-fareast-Times New Roman"">Rita Parson<</span><a href="mailto:rita.parson@tccd.edu"><span style="mso-fareast-Times New Roman"">mailto:rita.parson@tccd.edu</span></a><span style="mso-fareast-Times New Roman"">>, Tarrant County College District</span></span></p> <p class="MsoNormal" style="font-family:arial;"><span style="font-size:100%;"> </span></p>Chris Smithhttp://www.blogger.com/profile/08014803027967635676noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-51296719888626719142012-03-13T13:51:00.009-05:002012-03-13T14:02:29.106-05:00Are You Worthy?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd0uCgESK-KzTLDvCJJnMg6zmp6ArrFRFB-zq-ASNH2IiJ-WYPZYHDYTRNWjzC12II_vgQV_KHgXmgoNlFZSzAb339Y1u_KAL8jEwzyXFxSYbg-36SvApLMgA0J6SM1GBBAVF4t4PcRUTK/s1600/MClark2012.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 180px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd0uCgESK-KzTLDvCJJnMg6zmp6ArrFRFB-zq-ASNH2IiJ-WYPZYHDYTRNWjzC12II_vgQV_KHgXmgoNlFZSzAb339Y1u_KAL8jEwzyXFxSYbg-36SvApLMgA0J6SM1GBBAVF4t4PcRUTK/s200/MClark2012.jpg" alt="" id="BLOGGER_PHOTO_ID_5719458642515670946" border="0" /></a><span style="font-size:85%;"><span style="font-style: italic;">By Michelle Clark</span></span><br /><br /> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal">The Greater Fort Worth Chapter of PRSA is thrilled to embark on its inaugural Worthy Awards competition – designed to recognize the highest level of professional performance in our industry and our region. The awards committee – co-chaired by Margaret Ritsch, APR, Carolyn Bobo, APR, Fellow PRSA, and me, and with the tremendous support of Allyson Cross, Liz Heck, Megan Murphey and Rita Parson – has worked incredibly hard over the past year to research the best ways to introduce a rigorous yet attractive competition to our area. </p> <p class="MsoNormal">Worthy Awards will be given in three separate categories – first, a strategic communications programs and campaigns category that includes integrated communications efforts; a tactics category that evaluates specific campaign components as stand-alone items; and a separate category for academic contributions to the public relations profession. We’re very proud of that last category – all indications are that the Worthy Awards will be the only regional competition in the nation that includes an academic category. Our chapter has a long history of academic support from our local universities, and we want to make sure to celebrate the work they do to prepare future members of our profession. Awards in this category will recognize everything from textbook chapters to published academic articles and formal presentations.</p> <p class="MsoNormal">We’re also throwing in a dash of the unexpected: a Communicator of the Year selected from outside the public relations field. One of our key roles as public relations professionals is mentoring the leadership teams of our organizations in the art of open, effective communications with various publics. This award seeks to recognize that kind of commitment to public discourse, and nominees are sought from across all avenues of public life – clergy, elected officials, business leaders, educators and more.</p> <p class="MsoNormal">We’ll celebrate our winners May 31 at a dinner ceremony at the Marquis on Magnolia – a fittingly elegant setting in which to recognize our region’s highest professional achievements. Star-Telegram Columnist Bob Ray Sanders will serve as master of ceremonies for the evening.</p> <p class="MsoNormal">Early entries are due by March 19, and the final entry deadline is April 6. All entries will be judged by an out-of-state PRSA chapter. Our most recent chapter luncheon addressed the importance of the Research, Planning, Implementation and Evaluation model for developing award entries. If you weren’t able to attend and are curious to know more, I hope you’ll reach out to the awards committee for help with crafting effective entries.</p> <p class="MsoNormal">You can find everything you need for your entries at the Worthy Awards website – <a href="http://www.worthyawards.com/"><span style="text-decoration:none;text-underline:nonecolor:windowtext;" >worthyawards.com</span></a>. The site offers a detailed explanation of each category, and you can fill out entry forms and submit nominations for Communicator of the Year. You can also find the contact information for awards committee members if you need someone to address a specific question<a name="_GoBack"></a>.</p> <p class="MsoNormal">This is our time to showcase the outstanding work we all deliver every day as members of GFWPRSA and the public relations profession. I, along with my colleagues on the awards committee, encourage each of you to enter – and to invite others to do so, regardless of whether they are PRSA members. Let’s make our inaugural competition a tough act to follow.</p> <p class="MsoNormal"> </p>Chris Smithhttp://www.blogger.com/profile/08014803027967635676noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-66408509446366957752012-01-12T10:32:00.000-06:002012-01-12T10:32:15.742-06:00Communicators as Change AgentsLinda Jacobson, APR (<a href="http://twitter.com/lindajacobson">@LindaJacobson</a>) shared her program on Change Management. Get the full presentation on <a href="http://www.slideshare.net/LindaJacobson/communicators-as-change-agents">Slideshare</a>.<script src="http://storify.com/vedo/communicators-as-change-agents-engaging-and-enabli.js">
</script><noscript>[&lt;a href="http://storify.com/vedo/communicators-as-change-agents-engaging-and-enabli" target="_blank"&gt;View the story "Communicators as Change Agents: Engaging and Enabling the Organization" on Storify&lt;/a&gt;]</noscript><br />
<div class="zemanta-pixie" style="height: 15px; margin-top: 10px;">
<a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=d3b282a7-2468-4513-a8a2-e1a8aeff3db3" style="border: medium none; float: right;" /></a></div>Anonymoushttp://www.blogger.com/profile/15504735292652768245noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-64024055716995347942011-12-15T14:27:00.014-06:002011-12-15T16:02:33.271-06:00Let's Talk Video<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; 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margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:.5in; mso-add-space:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:1686395326; mso-list-type:hybrid; mso-list-template-ids:1263969262 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l0:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:38.4pt; text-indent:-.25in;} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style> <p style="font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:85%;">This is the digital age, which means we should be thinking visually more than ever before, according to <a href="http://studios121.com/">Studios 121</a> Account Manager Dani Dufresne.</span></p> <p style="font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:85%;">During her presentation to PRSA this week, Dufresne offered three basic tips to keep in mind when planning to tell your organization’s story via video:</span></p> <span style="font-size:85%;"><iframe style="font-family: arial;" src="http://www.youtube.com/embed/dqZ2-mktm0w" allowfullscreen="" frameborder="0" height="315" width="420"></iframe> </span><p class="MsoListParagraphCxSpFirst" style="margin-left: 38.4pt; text-indent: -0.25in; font-family: arial;font-family:arial;"><span style=";font-size:85%;" ><span style=""><br /></span></span></p><p class="MsoListParagraphCxSpFirst" style="margin-left: 38.4pt; text-indent: -0.25in; font-family: arial;font-family:arial;"><span style="mso-bidi-mso-bidi-theme-font:minor-latin;font-size:85%;" ><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:85%;"><b style="mso-bidi-font-weight:normal">Be Professional</b>: Because visual storytelling leaves little room for distraction (vs. reading online text), poor video quality will be reflected without proper attention to audio, lighting and graphics. Therefore, beware of bargain packages, which may or may not offer excellence along those lines. Another sign of good video quality is the addition of other elements, which add interest and pace. No one wants to watch a talking-head-only video, so consider cutting away to B-roll footage and including graphics to add appeal.</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 38.4pt; text-indent: -0.25in; font-family: arial;font-family:arial;"><span style="mso-bidi-mso-bidi-theme-font:minor-latin;font-size:85%;" ><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:85%;"><b style="mso-bidi-font-weight:normal">Be Real</b>: Coaching is highly recommended, and videos should be scripted, not read. Consider using what is “real” about your organization (e.g., featuring an employee, the campus, parts of the community, etc.), to convey authenticity.</span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 38.4pt; text-indent: -0.25in; font-family: arial;font-family:arial;"><span style="mso-bidi-mso-bidi-theme-font:minor-latin;font-size:85%;" ><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-size:85%;"><b style="mso-bidi-font-weight:normal">Be Different</b>: Dufresne likes the phrase, “be bold, not beige.” In other words, transform your dry content, be distinctive, and think outside the box. </span></p> <p style="font-family: arial;font-family:arial;" class="MsoNormal"><span style="font-size:85%;">When communications planning, consider using video in any way you can, such as for VNRs, brand awareness, community outreach, crisis management, and more. To contact </span><span style="font-size:85%;">Dufresne, send an email to: <a href="mailto:dani@studios121.com">dani@studios121.com</a></span></p>Chris Smithhttp://www.blogger.com/profile/08014803027967635676noreply@blogger.com2tag:blogger.com,1999:blog-9213338137137112146.post-51548203100126271462011-11-29T16:59:00.001-06:002011-11-29T17:04:16.118-06:00Help Define Public Relations - #PRDefined<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCy-J_PJ0MXXAOPUHDrubIvd6QvE6fX3NbbIrpZfX1Eb7Rbw_CyELJQCABOHkQpGwPBmhQ2iJcOaWAY0kqQ-ttxCiZynLizxa2IuJvDFYdSfps5bYh1tyZKmR79ReYyO8xq2oqRnUDNi4/s1600/PRDefined-Nov28.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCy-J_PJ0MXXAOPUHDrubIvd6QvE6fX3NbbIrpZfX1Eb7Rbw_CyELJQCABOHkQpGwPBmhQ2iJcOaWAY0kqQ-ttxCiZynLizxa2IuJvDFYdSfps5bYh1tyZKmR79ReYyO8xq2oqRnUDNi4/s400/PRDefined-Nov28.jpg" width="400" /></a></div>
<i>by Richie Escovedo (<a href="http://twitter.com/vedo">@vedo</a>) </i><br />
<br />
In 1982, a first-class stamp was 20 cents, Michael Jackson's <i>Thriller</i> was released, the world's population was 4.6 billion, and <a href="http://www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm">Johnson & Johnson had a PR nightmare on their hands</a> that led to what is now <a href="http://www.prweekus.com/80s-tylenol-scare-still-a-model-crisis-case-study/article/203351/">a model crisis response case study</a>. Ironically, 1982 was also the last time the Public Relations Society of America defined public relations. <br />
<br />
Last week, <a class="zem_slink" href="http://www.prsa.org/" rel="homepage" title="PRSA">PRSA</a> launched a campaign to create <b>a modern definition for PR</b> with <a href="http://prdefinition.prsa.org/">a dedicated site</a> and a strategic <a href="http://www.nytimes.com/2011/11/21/business/media/redefining-public-relations-in-the-age-of-social-media.html">Media & Advertising column placement in the <i>New York Times</i></a>. I was thrilled to see this collaborative effort to get an updated (and hopefully better) answer to the question, "What is public relations?"<br />
<br />
We've needed something new. Public relations takes a beating outside the industry from those who relegate it to only media relations or worse, spin. And honestly, we seldom do an adequate job within the ranks of PR pros of fighting these and other misconceptions. So it's time for a change. (Disclosure: I've been a member of PRSA since 2001.)<br />
<br />
<span style="font-size: large;"><b>Out with the old, in with the new</b></span><br />
In 1982, PRSA adopted <a href="http://www.prsa.org/AboutPRSA/PublicRelationsDefined/">a definition for PR</a> as:<br />
<blockquote class="tr_bq">
“Public relations helps an organization and its publics adapt mutually to each other.”</blockquote>
Today, we have an opportunity to adapt this definition to better fit what it is that we do. Take some time to review the notes from the <a href="http://prdefinition.prsa.org/index.php/2011/10/30/prsa-definition-of-public-relations-summit/">one-day summit of the Definition of Public Relations Task Force</a>.<br />
<br />
The group concluded that a modern definition of public relations should be limited to a single sentence:<b> </b><br />
<blockquote class="tr_bq">
<b>Public relations</b> <b>[DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE].</b></blockquote>
The group also saw the need for the modern PR definition to explain two specific things:<br />
<ol>
<li>How public relations drives business success; and</li>
<li>How public relations protects and/or promotes the organization or brand.</li>
</ol>
<a href="http://prdefinition.prsa.org/index.php/2011/10/30/definition-of-pr-submission-form/">Submit your definition by Friday, December 2, 2011.</a><br />
<br />
<span style="font-size: large;"><b>Only the beginning</b></span><br />
The campaign is just a start to what could be something really fantastic for public relations. Will the final definition end the debate? No way. Consider it the start to a much greater conversation within our field. I can't wait to see what's next.<br />
<br />
Follow the conversation on <a href="http://twitter.com/search/%23PRDefined">Twitter with the #PRDefined hastag</a>.<br />
<br />
(This is cross-posted from the <a href="http://nextcommunications.blogspot.com/2011/11/help-define-public-relations-prdefined.html">Next Communications blog</a>.) <br />
<ol>
</ol>
<div class="zemanta-related">
<h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0pt 0pt;">
Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://comprehension.prsa.org/?p=4382">What is PR? An Updated Definition for Public Relations</a> (comprehension.prsa.org)</li>
<li class="zemanta-article-ul-li"><a href="http://www.forbes.com/sites/gyro/2011/11/28/defining-pr-words-with-friends/">AdVoice: Defining PR: Words with Friends</a> (forbes.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.nevillehobson.com/2011/11/21/have-your-say-in-redefining-public-relations-for-the-modern-age/">Have your say in redefining public relations for the modern age</a> (nevillehobson.com)</li>
<li class="zemanta-article-ul-li"><a href="http://prsay.prsa.org/index.php/2011/11/20/modernizing-the-definition-of-public-relations/">Public Relations ... Defined</a> (prsay.prsa.org)</li>
<li class="zemanta-article-ul-li"><a href="http://globalneighbourhoods.net/2011/11/redefine-public-relations-no-just-learn-to-listen.html">Redefine PR? No, just learn to listen</a> (globalneighbourhoods.net)</li>
</ul>
</div>
<div class="zemanta-pixie" style="height: 15px; margin-top: 10px;">
<a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=7520112f-a305-49bd-9fb1-69ab32d0ea87" style="border: medium none; float: right;" /></a></div>Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-12815848756146999402011-11-05T14:55:00.001-05:002011-11-05T14:55:49.057-05:00Nowhere to Hide -- Transparency, Communication, Integrity Protect Reputation<br />
<br />
By Joan Hunter<br />
<br />
*My Summary, Plus Full Speech, of GFW PRSA Ethics Month Speaker John “Pat” Philbin, Crisis1 CEO and former FEMA official.<br />
<br />
<br />
Unethical practices or actions “are going to come out,” said John “Pat” Philbin, president and CEO of Crisis1, in Washington D.C.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXOq9KSK7Hbfhhx9J-cw04oWnbm-6V7PHgfyOXfpI3YeWlB-bwStrM3jaHp0OkGz5qEsyaNkMyhCddIARTNkfe3o-Hos2oSC3AJlHlqbV1PuZKta0_9IMzA2yReu4rw27cyU65csP5Mrk/s1600/philbin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXOq9KSK7Hbfhhx9J-cw04oWnbm-6V7PHgfyOXfpI3YeWlB-bwStrM3jaHp0OkGz5qEsyaNkMyhCddIARTNkfe3o-Hos2oSC3AJlHlqbV1PuZKta0_9IMzA2yReu4rw27cyU65csP5Mrk/s1600/philbin.jpg" /></a>Speaking to one of the largest-attended GFW PRSA monthly programs during our chapter’s September Ethics month, the former director of external affairs of FEMA, offered his personal experience and professional expertise on how public relations professionals can help protect and defend their organizations against unethical conduct charges – whether unintended, true or publicly misperceived.<br />
<br />
As an Accredited Public Relations (APR) professional and long-time member of PRSA, Philbin emphasized the importance of leading our organizations to adhere to PRSA’s national code of ethics.<br />
<br />
Philbin graciously agreed to allow the Fort Worth Chapter to share the text of his remarks which can be accessed at the end of some of his major points I’ve summarized here:<br />
<br />
*Philbin emphasized that PR professionals must match the speed of traditional news media in getting their organization’s own messages out simultaneously, not just to news media but to all their key audiences.<br />
<br />
His observations about the environment in which our organizations operate today included:<br />
<br />
*Today, speed is viewed as “more important than accuracy.”<br />
<br />
*(As a result of this environment), “we also can observe the role of technology and influence of immediacy in watching reporters who monitor twitter accounts and broadcast reports live without so much as qualifying the veracity of the information.”<br />
<br />
*“PRSA’s Code of Ethics requires us to advance the free flow of accurate and truthful information that serves the public interest. It is one of the primary reasons that I entered this profession in the mid-1980s.”<br />
<br />
*“…We as communicators must embrace and leverage the capability it (technology) provides by getting critical information to those who matter most to our organizations because we will be held to a much higher standard than the media if the information is inaccurate.”<br />
<br />
*“I believe it is imperative to help organizations create trust with those who matter most. One way to accomplish this is to promote and enhance transparency throughout our organizations.”<br />
<br />
*“The interesting thing about being transparent is that it can actually reduce risk.”<br />
<br />
*“Doing the right thing and performing well is necessary but not sufficient. An organization that does the right thing well can be quickly dismissed, marginalized, bankrupted, you-name-it, if it does not communicate well.”<br />
<br />
*“As a communications professional, there is little I can do to help a client if they aren’t doing what they say they are doing. Integrity is the only currency we have in public relations.”<br />
<br />
*Philbin’s 25+ year career includes public and international affairs, business development, change management, crisis communication, media relations, reputation management and strategic planning with top-level senior governmental officials and company executives. He may be reached at<br />
jphilbin@crisis1.net or <a href="http://www.crisis1net/">www.crisis1net</a>.<br />
<br />
Read <a href="http://www.fortworthprsa.org/docs/PRSAEthics.pdf">the full text of Philbin’s remarks.</a><br />Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com1tag:blogger.com,1999:blog-9213338137137112146.post-6509173703895705622011-10-05T15:11:00.000-05:002011-10-05T15:11:48.333-05:00Grass Roots Media Relations and Social Media for the Small Non-ProfitThe Greater Fort Worth PRSA took an opportunity to give back to the local community with our annual service project. This year's event was a free presentation and panel: "'Grass Roots' Media Relations and Social Media for the Small Non-Profit" and was held at the Modern Art Museum of Fort Worth.<br />
<br />
Small non-profits, operating on limited budgets, need information, assistance and training to use media relations, social media and other public relations tools to help raise awareness of their important missions. The free workshop was the chapter's way of providing some insight in these areas for local non-profit organizations.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwejnkLeANwk8SjM10hRH8Aucrl2dadVjoKgs69-Y5xdEQSJbxwOA0pZIZUyc0-hvH2lgNYkrM76jZVLyfjQVSXRuwcJmS1RmsezmImwWGW2zic-yLP_rmSexHPLJGMxi55kCzifXfG94/s1600/nonprofitgroup.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwejnkLeANwk8SjM10hRH8Aucrl2dadVjoKgs69-Y5xdEQSJbxwOA0pZIZUyc0-hvH2lgNYkrM76jZVLyfjQVSXRuwcJmS1RmsezmImwWGW2zic-yLP_rmSexHPLJGMxi55kCzifXfG94/s200/nonprofitgroup.jpg" width="200" /></a>The event included panelists (L-R) Sandra Brodniki, APR, Gigi Westerman APR, moderated by Nancy Farrar and Richie Escovedo.<br />
<br />
Attendees had a chance to address and question panelists and speak with them one on one. <br />
<br />
The following is the presentation:
<br />
<div id="__ss_9562143" style="width: 425px;">
<b style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/rescovedo/grass-roots-media-relations-and-social-media" target="_blank" title="Grass Roots Media Relations and Social Media for the Small Non-Profit">Grass Roots Media Relations and Social Media for the Small Non-Profit</a></b> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/9562143" width="425"></iframe> <br />
<div style="padding: 5px 0 12px;">
View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/rescovedo" target="_blank">Richie Escovedo</a><br />
<br />
</div>
</div>
Special thanks to PRSA members Kendal Lake and Dustin Van Orne from the Modern Art Museum of Fort Worth for organizing the community service event.
Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com1tag:blogger.com,1999:blog-9213338137137112146.post-74094554890094527182011-09-21T21:50:00.000-05:002011-09-21T21:50:04.057-05:00Fort Worth #PRSA turns 25<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSoI7JQ4KgvxZwzJuFKyHjiMIQfKPGME9sLPHF5vRWVqGI1f6bbCJniNwcqIkBK0T_Zc7iE-zFLH8JOrZsQI5qdPwQlYhxLPy2rxL4QbCJGKueJ-E6PiETv4WxJtAqg-DNS1vcCCZofzw/s1600/PRSA25thAnnivlogo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSoI7JQ4KgvxZwzJuFKyHjiMIQfKPGME9sLPHF5vRWVqGI1f6bbCJniNwcqIkBK0T_Zc7iE-zFLH8JOrZsQI5qdPwQlYhxLPy2rxL4QbCJGKueJ-E6PiETv4WxJtAqg-DNS1vcCCZofzw/s200/PRSA25thAnnivlogo.jpg" width="182" /></a></div>
<div class="para4">
<span class="text54">PRESIDENT’S COLUMN </span>
</div>
<div class="para4">
<span class="text5492">Carol Murray</span><span class="text54">, APR, Greater Fort Worth PRSA </span>
</div>
<div class="para4">
<span class="text54"><br /> </span>
</div>
<div class="para4">
<span class="text54">Has Greater Fort Worth PRSA really been around 25 years?
</span>
</div>
<div class="para4">
<span class="text54"><br /> </span>
</div>
<div class="para4">
<span class="text54">It doesn’t seem that long ago that Fort Worth members of the Dallas-based North Texas
chapter petitioned the National Assembly for a chapter of their own. But when I
recall the events of 1986, it truly seems a lifetime away: </span><span class="text80">Ronald Reagan</span><span class="text54"> was president. The space shuttle Challenger disintegrated in the sky. The
national newspaper Today was launched. Prince </span><span class="text80">Andrew</span><span class="text54"> wed </span><span class="text80">Sarah Ferguson</span><span class="text54">. </span><span class="text80">Corazon Aquino</span><span class="text54"> became the first woman president of the Philippines. Pixar Studios opened. </span><span class="text80">Ollie North</span><span class="text54"> and the Iran-Contra affair were household words. </span><span class="text80">Bill Buckner</span><span class="text54"> became infamous for letting a baseball roll between his feet. “The Oprah Winfrey Show” premiered. And </span><span class="text80">Geraldo Rivera</span><span class="text54"> made a big to-do over opening </span><span class="text80">Al Capone</span><span class="text54">’s secret vault, only to find … a bottle of moonshine.
</span>
</div>
<div class="para4">
<span class="text54"><br /> </span>
</div>
<div class="para4">
<span class="text54">In November we’ll celebrate the chapter’s 25th anniversary and look back at our successes and the many talented,
dedicated practitioners who have nurtured our profession in Fort Worth.
Following a nice dinner and program, we’ll poke a little fun at ourselves and laugh together with assistance from the
improv group <a href="http://www.fourdayweekend.com/">Four Day Weekend</a>.
</span>
</div>
<div class="para4">
<span class="text54"><br /> </span>
</div>
<span class="text54">A “save the date” and more information are forthcoming. Meanwhile, <b>mark your calendar for
Thursday evening, November 10</b>. Sorry, no moonshine on the menu.</span>Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-14838014065903518832011-09-07T22:33:00.000-05:002011-09-07T22:33:19.760-05:00What is your reputation worth? (#PRethics)<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://farm4.static.flickr.com/3581/3505943314_01955b1bda.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="http://farm4.static.flickr.com/3581/3505943314_01955b1bda.jpg" width="200" /></a></div>
What is your reputation worth? It’s worth protecting if you expect to flourish in the field of public relations.<br /><br />
Yes, it’s <i>your </i>reputation at risk, always, on the job or not. Some of the most serious hazards are on the job. <br /><br />
Check
out the values of the organization or client who is paying for your
public relations efforts. You are not the conscience of top management,
including its Board. You can’t be if management has no conscience.<br />
<br />
If
you are asked to do something that conflicts with your own personal code
of ethics, your own values, you have three choices. <br />The first is to
talk about the risks to the organization if it is taking, or plans to
take, a wrong turn. If personal, professional counsel fails, you can
turn to <a href="http://www.prsa.org/AboutPRSA/Ethics/">PRSA’s code for behavior</a> for its members and simply say the
plans are putting your career in jeopardy. When that doesn’t work, you
can quit. I’ve done it. Only once. I had four small children, a husband out of work and was in a similar economic climate to what we are experiencing now. It worked. I was coaxed back, and listened to thereafter.<br />
<br />If you don’t do this, <b>you hurt yourself and the practice of PR.</b> <br /><br />
Once
when teaching at TCU, I had the idea of asking a philosophy professor
who taught ethics to teach a class for us. When I asked him, his first
response was, “I didn’t know PR people had any ethics.” You are still
up against that perception. Now it’s called “spin.”<br />
--- <br />
<i>Guest post by Dr. Doug Newsom, APR, Fellow PRSA, Professor Emerita Texas Christian University, for PRSA September Ethics Month.</i><br />
<br />
Photo credit: <a href="http://www.flickr.com/photos/nylffn/3505943314/">nylffn</a> via Flickr Creative Commons<br />
<div class="zemanta-related">
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<li class="zemanta-article-ul-li"><a href="http://prsay.prsa.org/index.php/2011/09/01/the-state-of-ethics-in-public-relations/">The State of Ethics in Public Relations</a> (prsay.prsa.org)</li>
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Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-87845990089056701282011-09-06T12:37:00.001-05:002011-09-06T12:37:43.033-05:00Know thy objective<i><span style="font-family: Calibri;">Guest post by <a href="http://thesaltlick.blogspot.com/2011/09/know-thy-objective.html">Linda Jacobson, APR</a></span></i><br />
<span style="font-family: Calibri;"> </span><br />
<span style="font-family: Calibri;">I recently judged communication campaigns and tactics, and was struck by the lack of planning involved in nearly every entry. Particularly absent was the lack of specific communications objectives. If you’re in public relations, marketing or corporate communications, you need to know how to craft a solid strategic communication objective because that is the single most important focal point of any communications campaign. If you don’t know what you're aiming for, you’ll never know if you reached it.</span>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<br />
<span style="font-family: Calibri;">Below are components of a communication objective, but ultimately, you’ll want to ensure this is part of a strategic communication plan that aligns with your organizational or departmental business objectives.</span><br />
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD0pUhs51AQNN2bnkZk25Un974dMlH-FPVdW20er-zb3aK3n40z6pvoGHkIrppw9gFyV1BzGY3YdAXjwZJ-1fooA28vQ7ufWKx3Yo5CC5uhveGaaU_QejLuqN7CyfvRGC_O-KNASRShB97/s1600/Objectives.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD0pUhs51AQNN2bnkZk25Un974dMlH-FPVdW20er-zb3aK3n40z6pvoGHkIrppw9gFyV1BzGY3YdAXjwZJ-1fooA28vQ7ufWKx3Yo5CC5uhveGaaU_QejLuqN7CyfvRGC_O-KNASRShB97/s200/Objectives.jpg" width="200" /></a></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Expect your outcome</b>. Are you trying to raise awareness of a new widget or new process? Or do you need to move the needle by changing employee or customer attitudes? Perhaps you need a target audience to adopt a specific behavior. Before you can craft an objective, know what you expect the outcome to look like.</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Use verbs</b>! Once you know the expected outcome of your objective, select an appropriate verb. Do you want customers to buy, ban or endorse? Are you looking for employees to adopt, support or change?</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Be specific</b>. I can’t tell you how many times I’ve looked at communications plans that aren’t tied to specific objectives. If you can’t articulate the objective specifically, then you are already missing the goal.</span></li>
<ul style="margin-top: 0in;" type="circle">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level2 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Who is the audience</b>?</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level2 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">What is the timeframe</b>?</span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level2 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">What is the attainment level</b>?</span></li>
</ul>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Measure the objective. </b>Know how to accurately measure your objective, and know your baseline. This is your starting point. What is the current status quo? You need to know this before you initiate your strategy; otherwise, you won’t know whether you moved the needle or not.</span></li>
</ul>
<span style="font-family: Calibri;">Below is an example of a specific communication objective that anticipates an increase in audience awareness:</span><br />
<span style="font-family: Calibri;"> </span>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Within the next 60 days, 70 percent of our organization’s customers will see or hear about our new widget.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<br />
<span style="font-family: Calibri;">Starting with these basics, you’ll add a solid, measurable component to your strategic planning. What other components help you achieve your goals?</span></div>
Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-31810476349769394992011-08-15T20:13:00.002-05:002011-08-15T20:13:56.403-05:00What PR Pros Should Know About the GLBT Community - August Recap<br />
The August 2011 speaker shared some stats that all public relations professionals should know, but may have surprised many in the room:<br />
<ul>
<li><b>75.4%</b> of all Texas voters support prohibiting employment and housing discrimination based on sexual orientation.</li>
<li><b>68%</b> of all Texas voters support gays/lesbians having the same legal rights with respect to their children.</li>
<li><b>79.2%</b> of all Texas voters support uniform anti-bullying legislation to prohibit harassment in schools. [Note: Texas legislature passed an <a href="http://www.hrcbackstory.org/2011/05/texas-legislature-passes-anti-bullying-bill/#.Tkm_52F9mSo">anti-bullying law</a> in May.]</li>
</ul>
<br />
“Texas has come a long way,” said Fairness Fort Worth President Thomas Anable, who grew up in the state, and marvels at how perceptions have changed over the years. After the <a href="http://en.wikipedia.org/wiki/Rainbow_Lounge_raid">Rainbow Lounge Raid</a> just two years ago, “Fort Worth now has the most progressive and inclusive policies and ordinances of any other city in the United States.”<br />
<br />
Anable said that unlike other cities, Fort Worth residents and officials swiftly acknowledged perception issues associated with the GLBT (gay, lesbian, bisexual and transgender) community – with the Raid as a catalyst – and earnestly sought to find peaceful, workable solutions.<br />
<br />
To show how far we’ve come, he said all City of Fort Worth employees are now required to take four hours of GLBT diversity training. Other organizations are following suit, including public and corporate entities. Also, Fort Worth’s newly elected Mayor Betsy Price is lending political support, having agreed to Grand<br />
Marshal this year’s Fort Worth Gay Pride Parade.<br />
<br />
PR Professionals wanting more information about GLBT issues, including the political and economic power they now wield, were directed to the following resources:<br />
<ol>
<li><a href="http://www.hrc.org/">Human Rights Campaign</a></li>
<li><a href="http://www.equalitytexas.org/">Equality Texas</a></li>
<li><a href="http://www.lambdalegal.org/">Lambda Legal</a></li>
<li><a href="http://www.northtexasglbtchamber.org/">North Texas GLBT Chamber</a></li>
</ol>
Diversity Committee Chair Mary Gugliuzza said that part of PRSA’s mission is to be more inclusive and welcoming and thus, each year, the chapter dedicates its August program to diversity issues. This includes reaching out to industry professionals of diverse racial backgrounds, ethnicity and sexual orientations, for improved multicultural understanding so that we’re better prepared to address the nation’s diverse audiences.<br />
<div class="zemanta-related">
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Related </h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://diversity.prsa.org/">PRSA Diversity Today Blog</a></li>
<li class="zemanta-article-ul-li"><a href="http://www.prsa.org/Diversity/">PRSA Diversity Efforts</a></li>
<li class="zemanta-article-ul-li"><b style="font-weight: normal;"><a href="http://www.prsa.org/Diversity/documents/PRSA_Diversity_Briefing_Book.pdf" target="_blank">PRSA Diversity Efforts Handbook</a></b></li>
</ul>
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Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-34371425047049318022011-07-26T17:34:00.000-05:002011-07-26T17:34:47.858-05:00PRSA Southwest District Quick Start 2011 - #prsasw<script src="http://storify.com/vedo/quick-start-2011.js">
</script><noscript>[&lt;a href="http://storify.com/vedo/quick-start-2011" target="blank"&gt;View the story "PRSA Southwest District Quick Start 2011 - #prsasw" on Storify]&lt;/a&gt;</noscript>Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-18630090103894651262011-06-13T14:43:00.000-05:002011-06-13T14:43:22.983-05:00#Fail: Social Media #PR Disasters - recap(Cross-posted from the <a href="http://nextcommunications.blogspot.com/2011/06/fail-social-media-pr-disasters-recap.html">Next Communications blog</a>)<br />
<br />
Thanks to <a href="http://twitter.com/schtebnay">Stephanie Scott</a> and <a href="http://twitter.com/coreylark">Corey Lark</a> for sharing their <b>10 Lessons from Social Media PR Disasters </b>for the June Ft. Worth PRSA luncheon: (<a href="http://www.slideshare.net/SMCFW/fail-social-media-pr-disasters">Get their presentation slide deck.</a>)<br />
<ol><li> You are not in a vacuum</li>
<li>Err on the side of caution; Respond swiftly</li>
<li>Be prudent; Accept responsibility</li>
<li>Update your tactics</li>
<li>Context matters</li>
<li>If you apologize, mean it</li>
<li>Mocking your customers = bad</li>
<li>Be transparent</li>
<li>Manage your social media presence (or someone may manage it for you)</li>
<li>Sometimes you are the problem</li>
</ol>Below is a recap built on Storify from last week's <a href="http://www.fortworthprsa.org/">Fort Worth PRSA</a> luncheon. Aside: This was the first time for me to use <a href="http://storify.com/">Storify</a>. (Way cool tool.)<br />
<br />
<script src="http://storify.com/vedo/fail-social-media-pr-disasters-recap.js">
</script><noscript>[&lt;a href="http://storify.com/vedo/fail-social-media-pr-disasters-recap" target="blank"&gt;View the story "Fail: Social Media PR Disasters - recap" on Storify]&lt;/a&gt;</noscript>Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-63879607686388882582011-05-31T15:54:00.000-05:002011-05-31T15:54:59.511-05:00Our chapter blog went to the dogs<div class="separator" style="clear: both; text-align: center;"><a href="http://farm3.static.flickr.com/2737/4411117827_a57d146ee1_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="http://farm3.static.flickr.com/2737/4411117827_a57d146ee1_b.jpg" width="400" /></a></div>(Photo credit: <a href="http://www.flickr.com/photos/readinginpublic/4411117827/">readinginpublic</a> via Flickr Creative Commons) <br />
<br />
Ok, I suppose it's not fair to blame Lucy for not coming up with anything good for our chapter's blog. She tried her best, it was just too much to ask this furry friend to write posts for us with any consistent frequency for this blog. Of course, most canines can't understand the in's and out's of public relations, corporate and nonprofit communications trends or thoughts on the profession. Plus, her spelling was atrocious.<br />
<br />
We should have tried to get the PR professionals to handle the writing process. Unfortunately, we've not had a major push within the chapter to offer up this blog as a place for members to write posts. And thus, we haven't had anything new since January. (Face in palms)<br />
<b><br />
</b><br />
<b>But, things are about to change. </b>We've let Lucy run free in the backyard and have now opened the blog up to posts from our fellow PRSA members. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://bit.ly/fwprsablog" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsKi4udI6395dv15X4XjCvKg3mR110fA_bEW5c7EvdF0XqrC4ORiE30DQWCQZzwnAQT8WhFoS0_TUednB7g0UwqywqaFZWxG7-cTzh5mCxdcnI-wrnmLmR_HCbKd-zZhAUmIZMj_3ndog/s1600/blogpostsubmission.jpg" /></a></div><br />
Here's how you can help: Use the <a href="http://bit.ly/fwprsablog">online submission form</a> for your guest post. <b>Blog writing is a great way for PR pros to hone writing skills</b><b>.</b> If you don't have your own blog, feel free to use our chapter blog submission opportunity to share your thoughts. If you do blog elsewhere, be sure to note where you blog so we can include it.<br />
<br />
We're looking for <b>posts that cover public relations trends, tools, topics and more. </b>What's happening in your industry or area of expertise? Be creative and share. <br />
<br />
What do you think? Is this a good way to add writers to our chapter blog? Have you wanted to write for the blog but didn't know how? We can't wait to see our members' posts.Fort Worth PRSAhttp://www.blogger.com/profile/10758382160611678284noreply@blogger.com0tag:blogger.com,1999:blog-9213338137137112146.post-38529459119851401672011-01-14T14:46:00.000-06:002011-01-14T14:46:53.138-06:00Fort Worth Media Panel - Learn from the Locals<a href="http://3.bp.blogspot.com/_WgER--qiHso/TTCvOI3u-zI/AAAAAAAAAjw/jB7uOB2-ES8/s1600/mediapanel2011.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/_WgER--qiHso/TTCvOI3u-zI/AAAAAAAAAjw/jB7uOB2-ES8/s200/mediapanel2011.jpg" width="178" /></a><br />
The first program of the year did not disappoint.<br />
<br />
Those hoping to get insight from the <i>Fort Worth 2011 Media Panel</i> heard from editors about imminent publication changes, social media trends, and tips plus preferences for the local PR professional-journalist working relationship.<br />
<br />
Below are highlights from each speaker:<br />
<br />
<b>Maricar Estrella, <a href="http://www.star-telegram.com/">Fort Worth Star-Telegram</a> Social Media Editor:</b><br />
<ul style="font-family: inherit;"><li><span style="font-size: small;">The Star-Telegram is placing more emphasis on the key role social media plays in news production with the creation of her position last year.</span></li>
<li><span style="font-size: small;">Mari shared examples of how Facebook or Twitter postings have led to breaking news, albeit, after a thorough journalistic follow-up.</span></li>
<li><span style="font-size: small;">Mari also shared that she is a blogger on the <a href="http://mom2momdfw.com/">mom2momdfw.com</a> site.</span></li>
<li><span style="font-size: small;">When sending photos or other attachments, be aware that there’s a 10mb size limit.</span></li>
<li><span style="font-size: small;">The following addresses help those wishing to connect with the paper through social media: <b>Facebook:</b> <a href="http://www.facebook.com/fwstar"><span class="MsoHyperlink">www.facebook.com/fwstar</span></a>; <b>Twitter:</b> <a href="http://twitter.com/startelegram">@startelegram</a>; <a href="http://twitter.com/maricare"></a><a href="http://twitter.com/dfwsuperbowl">@dfwsuperbowl </a>@maricare (use hashtag #sbst to tweet your Super Bowl experience; best tweet will be featured); <b>Gowalla Super Bowl Trip:</b> <span class="MsoHyperlink">http://gowalla.com/trips/27156</span>; <b>FourSquare: @</b>maricar estrella</span></li>
<li><span style="font-size: small;">Email Mari at: <a href="mailto:maricar@star-telegram.com">maricar@star-telegram.com</a></span></li>
</ul><span style="font-size: small;"><span style="font-family: Arial;"><br />
</span></span> <br />
<div class="MsoNormal" style="font-family: inherit;"><b><span style="font-size: small;">Robert Francis, <a href="http://www.fwbusinesspress.com/">Fort Worth Business Press</a> Editor</span></b></div><ul><li style="font-family: inherit;"><span style="font-size: small;">Robert let everyone know to watch for changes soon on the Business Press website. </span></li>
<li style="font-family: inherit;"><span style="font-size: small;">There’s a new owner and perhaps you’ve heard of him before: Rich Connor.</span></li>
<li style="font-family: inherit;"><span style="font-size: small;">Be sure to sign up for Business Press e-mail alerts, which offer local, breaking business news.</span></li>
<li style="font-family: inherit;"><span style="font-size: small;">Keep in mind their weekly deadlines. No need to send notices for events happening after publication. </span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;"><span style="font-family: inherit;">Email Robert at: </span><span class="gi"><span style="font-family: inherit;">rfrancis@bizpress.net</span><br />
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<div class="MsoNormal" style="font-family: inherit;"><b><span style="font-size: small;">Lois Norder, Fort Worth Star-Telegram Managing Editor</span></b></div><ul style="font-family: inherit;"><li><span style="font-size: small;">While newspaper print circulation numbers have gone down, the paper is more widely read – even globally – than ever before. </span></li>
<li><span style="font-size: small;">Consider always copying the newsroom (<a href="mailto:newsroom@star-telegram.com">newsroom@star-telegram.com</a>) when sending a release or story idea. Chances are that the reporter who used to cover your beat topic has changed positions. </span></li>
<li><span style="font-size: small;">Stay away from attachments for news delivery when possible – editors like the convenience of cutting and pasting pertinent facts from an email text vs. a PDF.</span></li>
<li><span style="font-size: small;">Email Lois at: <a href="mailto:lnorder@star-telegram.com">lnorder@star-telegram.com</a></span></li>
<li><span style="font-size: small;"><i style="color: red;">BONUS:</i> For those who didn’t get the handout from Lois Norder, she was kind enough to share that information for us to post here. <i>Thanks Lois!</i></span></li>
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<div style="font-family: inherit;"><span style="font-size: large;"><b>How to get your press release noticed by the Star-Telegram:</b></span></div><ol><li>Put the <b>local angle</b> in the subject line. We look for those that highlight local people or places or issues.</li>
<li><b>Contact the right people</b>. That’s plural, because we have a family of publications, including community newspapers, magazines such as Panache and Indulge and our websites. Call to ask who covers a topic if you haven’t touched base in a while. Be sure to also copy your release to newsroom@star-telegram.com. Except for breaking news, we prefer information via email.</li>
<li>Include a contact name, phone number, and address. We require that for photos and story assignments. </li>
<li>Make sure we can cut and paste key details. <b>Don’t use read-only pdfs</b> or other web-based forms that will only pick up an entire block of information. </li>
<li><b>Time your release</b>. Friday is too late to send information on long-planned weekend events. A month in advance is too soon, except for the biggest events when we want to save a date. For breaking news, send the release immediately and follow up.</li>
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<span style="font-size: large;"><b>Key contacts:</b></span><br />
<blockquote>Newsroom@star-telegram.com — For all press releases<br />
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lnorder@star-telegram.com — Lois Norder, managing editor for news <br />
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cxwilliams@star-telegram.com — Celeste Williams, managing editor for sports and features<br />
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cmallette@star-telegram.com — Catherine Mallette, features editor<br />
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jfuquay@star-telegram.com — Jim Fuquay, business editor<br />
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etrainor@star-telegram.com — Gene Trainor, editor for Grapevine, Colleyville and Southlake weekly<br />
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amurray@kellercitizen.com — Alice Murray, editor of the Keller Citizen<br />
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nmatocha@thetimesregister.com — Nancy Matocha, editor for Roanoke, Westlake, Trophy Club and Haslet weekly<br />
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arogers@mansfieldnewsmirror.com — Amanda Rogers, editor of the Mansfield News-Mirror<br />
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mbaker@star-telegram.com — Max Baker, editor of the Arlington Citizen-Journal<br />
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lwinter@weatherford.com — Lance Winter, editor of the Weatherford Telegram</blockquote>Chris Smithhttp://www.blogger.com/profile/08014803027967635676noreply@blogger.com3