Linda Jacobson, APR, received the official word yesterday that she has earned her APR (accredited in public relations). Please join me in congratulating Linda!
Linda and Lisa Starnes, APR, are the first recipients of the Jim Blackmore, APR Memorial Scholarship Award and were recognized at today's meeting by Kim Speairs, APR, GFW PRSA APR Chair.
Wednesday, October 8, 2008
Live Blogging October 8 Ft. Worth PRSA Luncheon
"There's not only Natural Gas, but PR, in the Barnett Shale"
Presented by: Julie Wilson, APR, past president of the Greater Fort Worth Chapter PRSA, and vice president, corporate development, Barnett Shale Division, Chesapeake Energy Corporation.
12:00-12:15 PM - Chapter Business including annual meeting/vote on 2009 Board.
Live blogging stream for those that wish to follow along or those that could not make the luncheon:
12:17 PM - Julie Wilson, APR - Speaker introducing PR team. Explaining Chesapeake background. (Chesapeake Barnett Shale) difference between oil well in the pastures to gas well near the backyards = issues. Leading in a municipal environment would require a different communications model.
12:23 PM - From a two-person public/community affairs and outreach team to much larger team.
We are about educate about the Barnett Shale...needed a greater education presence...
Lots of nights and weekends to address HOA and other community outreach. Other tactics include millions of dollars of community investment.
What is the Message?
12:50 PM - Going through press clippings, campaigns and photos negative and positive.
The Tarrance Group survey/study addresses positive impression of Chesapeake and local economy.
Shale.tv - If we can sit across the table with someone, they start to understand. Addressing Tracy Rowlett and online tv station. They will have editorial control and freedom. They will be treated as media. Video on demand.
12:54 PM - Q&A
How is your Communications/PR approach different? We take more hits. If everyone feels more confident about Barnett Shale, we all win.
When Shale.tv was announced quote may have been heard as demeaning to PR? Not demeaning to PR. News team took it personally. Do understand difference between corporate advocacy and mainstream journalism. Media is changing. We are doing an experiment and see how it goes.
Is Chesapeake going to get into retail? No. But advocating tax incentives to make it easier on consumers (vehicles and sellers)
Evaluating effectiveness of various campaigns? surveying, do not count column inches or tv time...measured in leases and drilling sites.
Energy Education Council vs. Chesapeake advertising/PR? - Chesapeake is part of the council, but council not as quickly funded. Two are not mutually exclusive and hopefully Chesapeake can help their efforts.
Does someone monitor blogs, message boards, social media etc.? Yes we monitor using agencies and internal team. How much are these blogs really an issue? According to our research, a small number of blogs have an impact on our campaigns. Not really a factor.
(paraphrased)
---END
My commentary: I thought Julie did a good job of addressing a mostly positive audience to her. Her answers were thoughtful and polished since the questions (submitted ahead of time) addressed some issues I am sure she is accustomed to answering.
Presented by: Julie Wilson, APR, past president of the Greater Fort Worth Chapter PRSA, and vice president, corporate development, Barnett Shale Division, Chesapeake Energy Corporation.
12:00-12:15 PM - Chapter Business including annual meeting/vote on 2009 Board.
Live blogging stream for those that wish to follow along or those that could not make the luncheon:
12:17 PM - Julie Wilson, APR - Speaker introducing PR team. Explaining Chesapeake background. (Chesapeake Barnett Shale) difference between oil well in the pastures to gas well near the backyards = issues. Leading in a municipal environment would require a different communications model.12:23 PM - From a two-person public/community affairs and outreach team to much larger team.
We are about educate about the Barnett Shale...needed a greater education presence...
- created Ask Chesapeake (Q&A) printed piece...not enough...told the area needed more...
- developed Citizens of the Shale (with ad agency) video packaging of informative discussion...still need more...
- developed ad campaign using spokesperson Tommy Lee Jones addressing benefits of the Barnett Shale, Chesapeake Charlie, The T (bus advertising)...led to another phase...
- developed Production video series when we can get people on drilling rigs or at other sites get questions answered. (Changing minds one person at a time)
Lots of nights and weekends to address HOA and other community outreach. Other tactics include millions of dollars of community investment.
What is the Message?
- America has a need for clean energy
- North Texas has an opportunity and responsibility to help
- Barnett is leading the country in shale plays
- A win-win opportunity: clean energy and a strong local economy
- drilling rigs so close to homes, railroads, schools, etc.
- fear of the unknown - sites, pipeline, etc.
- made mistakes when they first came into area (noisy rigs) but they feel they've improved
- NIMBY's - Not In My Back Yard people (really good people, but just need to be communicated with)
- Misinformation - ignorance and maliciousness
12:50 PM - Going through press clippings, campaigns and photos negative and positive.
The Tarrance Group survey/study addresses positive impression of Chesapeake and local economy.
Shale.tv - If we can sit across the table with someone, they start to understand. Addressing Tracy Rowlett and online tv station. They will have editorial control and freedom. They will be treated as media. Video on demand.
12:54 PM - Q&A
How is your Communications/PR approach different? We take more hits. If everyone feels more confident about Barnett Shale, we all win.
When Shale.tv was announced quote may have been heard as demeaning to PR? Not demeaning to PR. News team took it personally. Do understand difference between corporate advocacy and mainstream journalism. Media is changing. We are doing an experiment and see how it goes.
Is Chesapeake going to get into retail? No. But advocating tax incentives to make it easier on consumers (vehicles and sellers)
Evaluating effectiveness of various campaigns? surveying, do not count column inches or tv time...measured in leases and drilling sites.
Energy Education Council vs. Chesapeake advertising/PR? - Chesapeake is part of the council, but council not as quickly funded. Two are not mutually exclusive and hopefully Chesapeake can help their efforts.
Does someone monitor blogs, message boards, social media etc.? Yes we monitor using agencies and internal team. How much are these blogs really an issue? According to our research, a small number of blogs have an impact on our campaigns. Not really a factor.
(paraphrased)
---END
My commentary: I thought Julie did a good job of addressing a mostly positive audience to her. Her answers were thoughtful and polished since the questions (submitted ahead of time) addressed some issues I am sure she is accustomed to answering.
Live Blogging PRSA Chapter Experiment
We have another excellent program planned today for the Greater Fort Worth PRSA chapter luncheon:
"There's not only Natural Gas, but PR, in the Barnett Shale"
Presented by: Julie Wilson, APR, past president of the Greater Fort Worth Chapter PRSA, and vice president, corporate development, Barnett Shale Division, Chesapeake Energy Corporation
To say that Chesapeake's public relations activities and some of Julie's remarks have generated publicity, conversation and even some controversy, is like saying that Ike was a pretty good Texas thunderstorm. When the objectivity of Chesapeake's new venture, Shale.TV, was questioned, Julie responded, "If we need to be a leader in brand-new media sources, we think that's great. We're willing to take the skepticism or criticism because we think time will prove this out. And we're patient."
Julie has graciously agreed to share her tactics and views with us and she'll respond to questions during the luncheon.
"There's not only Natural Gas, but PR, in the Barnett Shale"
Presented by: Julie Wilson, APR, past president of the Greater Fort Worth Chapter PRSA, and vice president, corporate development, Barnett Shale Division, Chesapeake Energy Corporation
To say that Chesapeake's public relations activities and some of Julie's remarks have generated publicity, conversation and even some controversy, is like saying that Ike was a pretty good Texas thunderstorm. When the objectivity of Chesapeake's new venture, Shale.TV, was questioned, Julie responded, "If we need to be a leader in brand-new media sources, we think that's great. We're willing to take the skepticism or criticism because we think time will prove this out. And we're patient."
Julie has graciously agreed to share her tactics and views with us and she'll respond to questions during the luncheon.
And Now for Something a Little Different
As a service to our members and the interested community, I will attempt to conduct a live blogging stream in the next post for those that wish to follow along or those that cannot make the luncheon. My hope is that we can share with you some of the tacticts, strategies, and questions and answers that will no doubt be of interest to a large number of people. We'll try this experiment and see if this is something we'd like to continue to provide for future programs.
Tuesday, October 7, 2008
Lisa Starnes, APR
Yes, she earned it! Three cheers to Lisa! (See mention above for information on the scholarship Lisa has received.)
PRSA Teleseminar for Oct. 15
“Can you talk the talk?” Business talk, that is.
It may account for only a small percentage of your job description, but being business literate is vital to your overall professional success. In order to move up the management ladder or operate your own practice, you need to understand the financial side of business.
Business Literacy PLUS is a teleseminar for PRSA members who want to increase their understanding of key business concepts often encountered in daily client interaction. It's also great for those preparing for the APR Exam.
You will:
* Review how businesses organize their structure and resources to effectively compete.
* Learn to understand internal and external business drivers and how public relations professionals can increase their value by understanding these key dynamics.
* Review important accounting terms including understanding the difference between revenue and profit, as well as accounts receivable, depreciation and EBIT.
* Learn about key financial statements in a way that can be easily grasped.
* Become familiar with the appropriate roles of business in a democratic society and free market systems.
INSTRUCTOR
With more than 20 years of management experience working in a variety of business and financial capacities, Micheal J. Carbon owns his own financial service practice and is part of the Northwestern Mutual Financial Network. Previously, he was vice president of planning and marketing administration for Highmark Blue Cross and Blue Shield, where he was part of management team running the insurer’s group health business in Central Pennsylvania.
EVENT
When: Wednesday, October 15, 2008
2-3 p.m. Central Time
Cost: Member $12 / Non-Member $15
Where: Immotion Studios/Marketing Management, Inc. 4717 Fletcher Ave., 76107
Conference Room and Beverage Refreshments compliments of Immotion Studios / MMI.
APR Accreditation Maintenance Credits Approved: 1.0
Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html.
Please watch your email for an electronic invite from CVENT or email lauravanhoosier@gmail.com to have the link sent to you.
Special thanks to our host site and PRSA member Paul Sturiale, APR, CEO of The Paolo Group for offering up meeting space. Thanks to Andra Bennett, APR for coordinating this activity for us and three cheers to Lara Kohl for setting up the Cvent invite.
It may account for only a small percentage of your job description, but being business literate is vital to your overall professional success. In order to move up the management ladder or operate your own practice, you need to understand the financial side of business.
Business Literacy PLUS is a teleseminar for PRSA members who want to increase their understanding of key business concepts often encountered in daily client interaction. It's also great for those preparing for the APR Exam.
You will:
* Review how businesses organize their structure and resources to effectively compete.
* Learn to understand internal and external business drivers and how public relations professionals can increase their value by understanding these key dynamics.
* Review important accounting terms including understanding the difference between revenue and profit, as well as accounts receivable, depreciation and EBIT.
* Learn about key financial statements in a way that can be easily grasped.
* Become familiar with the appropriate roles of business in a democratic society and free market systems.
INSTRUCTOR
With more than 20 years of management experience working in a variety of business and financial capacities, Micheal J. Carbon owns his own financial service practice and is part of the Northwestern Mutual Financial Network. Previously, he was vice president of planning and marketing administration for Highmark Blue Cross and Blue Shield, where he was part of management team running the insurer’s group health business in Central Pennsylvania.
EVENT
When: Wednesday, October 15, 2008
2-3 p.m. Central Time
Cost: Member $12 / Non-Member $15
Where: Immotion Studios/Marketing Management, Inc. 4717 Fletcher Ave., 76107
Conference Room and Beverage Refreshments compliments of Immotion Studios / MMI.
APR Accreditation Maintenance Credits Approved: 1.0
Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html.
Please watch your email for an electronic invite from CVENT or email lauravanhoosier@gmail.com to have the link sent to you.
Special thanks to our host site and PRSA member Paul Sturiale, APR, CEO of The Paolo Group for offering up meeting space. Thanks to Andra Bennett, APR for coordinating this activity for us and three cheers to Lara Kohl for setting up the Cvent invite.
2009 Conference
2009 Conference
SOUTHWEST COMMUNICATORS’ CONNEXION
Combines the TPRA Annual Conference and the PRSA Southwest District Conference into a single event.
SAVE THE DATE!
February 27-March 1, 2009
Frisco Embassy Suites Spa and Conference Center
For more information, contact Scott White at (972) 490-0903 or scottwhite@bizcompr.com.
SOUTHWEST COMMUNICATORS’ CONNEXION
Combines the TPRA Annual Conference and the PRSA Southwest District Conference into a single event.
SAVE THE DATE!
February 27-March 1, 2009
Frisco Embassy Suites Spa and Conference Center
For more information, contact Scott White at (972) 490-0903 or scottwhite@bizcompr.com.
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