Grow your social media measurement skills

President's Column: Tom Burke, APR, Greater Fort Worth PRSA
(This post appeared in the May 2010 issue of the eChaser)

It’s continual learning for me at IBM. Every day. It’s that way when you’re on a team of 400,000 people helping to build a smarter planet and 399,999 of those people are smarter than you!

Thankfully, in today’s intensely competitive and dynamic global marketplace, IBM continues to invest in employee development. Through various avenues, the company provides resources necessary to grow your skills, gain new experiences and build a high-impact career. A career differentiated by expertise. In fact, IBM’s achievements in learning and development recently earned Fortune magazine recognition as the No. 1 company for leaders.

This focus on skills and career development is also true of the Public Relations Society of America. Professional development is one of the most cherished benefits of PRSA membership. At Greater Fort Worth PRSA we continually strive to exceed this expectation of our members through relevant monthly programs and engaging events.

One of our most exciting professional development meetings is set for Wednesday, May 19, at Colonial Country Club. Katie Delahaye Paine, CEO and founder of KDPaine & Partners and author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success,” will lead a three-hour morning workshop focusing on key elements of engagement, including quantitative, qualitative and new relationship metrics. Over lunch she will review measurement principles and how they apply to the new, wild world of social media. It promises to be four hours of exceptional expertise building that you won’t want to miss.

In this crazy world we live in, it is more true than ever that if you’re not learning and growing, you are slowly fading away. And that doesn’t sound like too much fun, does it?

(Photo credit: Sarah Scissors)