here and check out this rapping flight attendant from Southwest Airlines. Southwest put it on their blog and not long after they were fielding phone calls from CNN and The Jay Leno Show! You can't buy that kind of press.
My opportunity to create a viral video came while working at JPS. We wanted to launch a new customer service initiative and roll it out to all 4,500 employees who were geographically separated. We decided creating a series of videos that used humor and was attention grabbing would be far more effective than sending out an e-mail telling everyone to be nice and smile more often. Check out how we created elevator heroes and reminded everyone to provide better communication to patients by clicking here.
You too can create heroes or promote your company's fun atmosphere without breaking the bank by using the following guidelines:
- Write it yourself
- Use your own people as talent
- Keep it short 1:30 - 2 min
- Shoot multiple videos at one time
- Use limited:
(Photo credit: Scott Kinmartin)
Do you have any additional ideas or tips on creating potentially viral videos on a budget? The comments are yours.