Have I mentioned how much I dig Storify? In addition to being super-easy to use (drag-n-drop), it's a great tool for capturing tweets, pics, posts, slide decks, videos, links and more on a topic, event, news item or anything really if you are creative. I recommend PR pros experiment with Storify.
Enough with the unpaid praise for Storify. Here's the latest from the June 2012 Ft. Worth PRSA lunch program with Kristie Aylett, APR.
Tuesday, June 19, 2012
Saturday, June 2, 2012
“Best of Show” at first PRSA Worthy Awards gala goes to Catholic Charities’ “Money School” campaign
City Council member Joel Burns
honored as “Communicator of the Year
The first-ever Worthy Awards were announced Thursday May 31 at an inaugural awards gala
held at Marquis on Magnolia in Fort Worth. The Best of Show went to Sandra Brodnicki,
APR and Gigi Westerman, APR for a campaign they developed for Catholic Charities’
financial education program, rebranded “Money School.”
Judged
by the Central Michigan Chapter of PRSA, the new annual competition bestowed 12
Worthy Awards, eight Awards of Excellence and 10 Awards of Achievement. A separate academic category recognized
the contributions of faculty at TCU and UT-Arlington to the public relations
profession. The Greater Fort Worth Chapter of PRSA (Public Relations Society of
America) established the Worthy Awards this past year to honor excellence in
the strategic communications field in the region.
The
chapter recognized City Council member Joel Burns as Communicator of the Year for
“his
willingness to expose his personal story and become a national spokesperson for
victims of bullying,” said Bob Ray Sanders, a Star-Telegram columnist who
announced the awards. The chapter
established the Communicator of the Year award to honor a public figure who
exemplifies the principles of honest, transparent communication and effective
relationship-building for the common good.
The
highest-level Worthy Awards went to:
o
Balcom Agency for its social media for Justin Boots and
for the agency’s digital newsletter;
o
Bill Lawrence, Lawrence and Associates, for publicity for “The Cowgirl Who Became a Justice: Sandra
Day O’Connor,” an exhibit at the Cowgirl Museum and Hall of Fame;
o
Chris Smith, Smith Communications for an op-ed published in the Houston Chronicle about a
proposed coal plant, written for several environmental groups;
o
Concussion for
its approach to launching Enchanted Rock Vodka in the highly competitive, “Texas-made”
adult beverage industry;
o
Fort Worth ISD for
a video shown by Superintendent Walter Dansby to business leaders about
renovations and schools funded by a $593.6 million bond program;
o
Fort Worth Museum of Science and History for the opening of a new exhibit, the 9/11 Tribute: Tenth Anniversary;
o
Gigi Westerman, APR and Sandra Brodnicki, APR for their integrated
campaign for Catholic Charities Fort Worth to rebrand and promote a financial
education program for low-income families.
o
GCG Marketing for
a campaign for Rahr Brewery after the roof collapsed and production was shut
down in early 2010;
o
J.O.
Design for the agency’s new website;
o Margaret
Ritsch, APR, for an executive
report for Balfour Beatty US on the business case for social media;
o
The Trinity River Authority of Texas for a revitalized annual report and a more cost-effective
method of production and distribution;
o TCU Vitals, for a student-led campaign to educate fellow students about
the symptoms of alcohol poisoning so they can get help when needed.
Eight
Awards of Excellence, the second-to-highest
honor, went to:
o
The University of North Texas for a social media blitz;
o
Cash America for
a company blog;
o
The University of North Texas for UNT Research, an annual
report;
o
Lawrence and Associates
for publicity for the Cowgirl Museum and Hall of Fame;
o
Fort Worth ISD for
a “how-to” video in Spanish and English;
o
Mansfield ISD for
its election-winning bond ;
o
Concussion for a
campaign for the 2011 Main St. Fort Worth Arts Festival;
o
Balcom Agency for
a campaign to launch the Justin Bent Rail brand.
Ten Awards of Achievement went to:
o
Cash America for
a “Cash Rap” video contest and an article called “Bringing Honor” to spotlight
employees who served in the military;
o
The University of North Texas for the fall 2011 issue of The North Texan;
o
Balcom Agency for
a 2012 calendar/annual report for LifeGift;
o
Hillwood Properties for
the AllianceTexas Media Day;
o
J.O. Design for publicity
for Goodwill Industries of Fort Worth’s prom dress sale, a video about the
agency’s temporary headquarters, and a campaign to build pride for the Green
Wave at Tulane;
o
Fort Worth ISD for a
promotional video for South
Hills High School's brand new Gold Seal Programs of Choice;
o
Concussion
for an art project designed for the “T.”
Judged
by faculty at Belmont University in Nashville, academic Worthy Awards went to Amiso M. George at TCU for the newly published Case Studies in
Crisis Communication: International Perspectives on Hits and Misses and her leadership for the
student-led Vitals at
TCU; and Julie O’Neil at TCU
for her review of white papers and books on PR research, measurement
and evaluation. UT-Arlington’s Department of Communication received an Award of
Achievement for coursework in which students conduct research and develop strategy, tactics and
key messages for various community partners.
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