Making the News: The Rise of the Crowd

On Tuesday, September 15, GFW PRSA members Tracy Syler-Jones and Richie Escovedo provided a session for the chapter's Education Special Interest Group.

Making the News: The Rise of the Crowd

Tracy Syler-Jones (@TracySJ) - Vice Chancellor of Marketing and Communication at TCU
Richie Escovedo (@vedo) - Media and Communication Development at Mansfield ISD

Today's supercharged communication world presents numerous challenges for communicators. In the recent past, one could rely on traditional media to pass along news and information that could reach, and hopefully, influence the masses.

However, a shrinking number of reporters means communicators must learn how to effectively utilize, integrate and manage social networking and new media tools to remain visible and connected with key audiences. Learn more about the role the crowd plays in pushing your message along and how to tap into that energy.

Additional links promised to attendees:

• Social Media Guidelines for Schools
• Social Media Policies