Tuesday, May 5, 2009

Fort Worth PRSA and Social Media Club DFW welcome Beth Harte

It is with great pleasure that we welcome friend and social media maven, Beth Harte, to Dallas/Fort Worth. Beth will be in the metro as a guest of Greater Fort Worth chapter PRSA and will be speaking at the May professional development workshop and luncheon, Wednesday, May 13.

Graciously, Beth is game for a tweet-up on May 12! Come join us!

Where: Sherlock's Pub in Arlington; 254 Lincoln Square Center

When: 6:30-8:30pm

Please RSVP for the tweet-up via Facebook or in the comments on Lauren Vargas' event post.
(Note: a tweet-up is just another name for meet-up for those non-Twitter types.)

3008045694_a460528144 Don't forget to also RSVP for Greater Fort Worth Professional Development Day and Luncheon.

Everyone’s doing it: Facebook and Twitter, that is. Does that mean it’s right for you? As PR professionals, strategy underscores all our methodologies, so why would social media be any different? If you’ve been waiting to take the social media plunge, now’s the perfect opportunity to learn the nuts and bolts, best practices, strategy, how to get started and how to do it well. And, if you’re already involved, we’ll help you learn how to do it better, more effectively and efficiently.

Beth HarteThese topics and more will be center stage at the May 13th GFW PRSA professional development workshop to be led by Beth Harte (@bethharte), Twitter maven and marketing and communications professional, with help from our own Richie Escovedo (@vedo) and Terry Morawski (@morate).

Following the morning workshop, after we’ve learned who, what, where, when and why of social media, we’ll learn how to measure our efforts during a social media ROI seminar.

About Harte Marketing & Communications | Harte Marketing & Communications, located in the Philadelphia suburbs, specializes in marketing, communications and social media programs–from strategic planning to execution of branding, public relations, analyst relations, product marketing, international marketing, lead generation (direct mail, e-mail marketing), Web site management and SEO/SEM.

About Beth Harte | As principal of Harte Marketing & Communications, Beth offers nearly 15 years of experience in strategic planning, branding, public relations, analyst relations, product marketing, international marketing, business development, lead generation (direct mail, e-mail marketing), Web site management, SEO/SEM-in short, all things marketing and communications. And she’s applied that experience for a range of companies-from startups and SMBs to mid-market and Fortune 500 companies. When Beth began her marketing and communications career, companies barely had e-mail. Having experienced Web 1.0 first hand, she also enjoyed the mad dash toward integrated marketing communications and SEO/SEM. Today, she enjoys the challenge of helping clients use marketing, communications and social media to take their marketing–and their businesses–to the next level of customer engagement.

In addition to running Harte Marketing & Communications, Beth speaks at industry conferences and event and serves as adjunct professor at Immaculata University where she’s taught Marketing in a Global Economy, Marketing Principles and Practices, Introduction to Public Relations, Writing for Public Relations & Social Media and Issues in E-Commerce. Beth will also be teaching Community, Government and Global Relations and Writing for PR & Social Media in the new Master’s in Applied Communication program.

A firm believer in “walking the walk to talk the talk,” Beth shares tips, opinions and observations on her blog, The Harte of Marketing. She also writes for Marketing Profs’ Daily Fix Blog and Search Engine Guide. Beth holds a Bachelor of Science in Marketing from Chestnut Hill College and a Master of Science in International Marketing from Saint Joseph’s University.

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